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The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

The initiative positions Serviceplan Group as the first of the world’s largest agency networks to implement AI enterprise-wide for creative workflows.

The campaign signals a broader brand rebuild aimed at repositioning Opendoor as a trusted, seller-friendly platform rather than a home-flipping service.

Global peer-to-peer marketplace Depop has launched Depoponomics, a national U.S. campaign positioning resale as a practical personal economy where selling clothes supports everyday life.

The partnership will support Embrace’s positioning around end-to-end pet protection for dogs and cats, with GALE overseeing paid media, influencer marketing, CRM and creative.

Lenovo has partnered with cultural innovation agency Sounds Fun to launch the Make Space Network, a digital platform designed to connect creatives through AI-enabled collaboration.

The campaign builds on last year’s Never Become a Former New Yorker, shifting the focus from the risk of leaving the city to celebrating the reasons to stay.

Raindrop has launched an omnichannel campaign for Meiji Hello Panda, aiming to expand the snack brand’s appeal among Millennial and Gen Z parents while driving awareness, trial and repeat purchase.

McCann has opened a new growth hub in Manchester’s cultural quarter, expanding its presence into the city centre with offices at Bonded Warehouse in the St John’s media district.

Founded in 2020 in Amsterdam, the creative network now operates 10 hubs across nine markets, including London, New York and Bogotá, which opened last year.

Boutique creative micro network INGO has opened a hub at WPP’s Amsterdam campus and appointed Lucy Tone-McGurk as its first Global Chief Client Officer, strengthening its European footprint and leadership team.

The activation, developed with Borussia Dortmund and FAQ YOU by F/A/Q Health, led to more than 500 men being examined at the stadium before kick-off and generated national media coverage.

France's selection reflects its long-term dedication to creativity across advertising, fashion, craft, tech, culture and commerce.

Ogilvy Mexico has added Harley-Davidson de México as a strategic client, expanding its Ogilvy One offering to lead the brand’s creativity and communication strategy across the country.

Who Wot Why has been appointed lead creative partner for Hartley’s, expanding its relationship with parent company Hain Celestial.

The platform centres on the act of passing a tube of Pringles to spark playful connection, drawing on the insight that the brand is closely associated with sharing.

Giulia Ferrarezi joins from DAVID Madrid, where she built an international profile. In 2025, she was named one of Ad Age’s Gen Zers to Watch in marketing and advertising.

AMV BBDO has partnered with the Department of Health and Social Care to launch a national campaign promoting the NHS Quit Smoking app and Personal Quit Plan, positioning digital support as a practical route to quitting.

Ben McNaughton joins the agency’s creative leadership under Franki Goodwin and will work alongside William John and Caroline Paris. He reports directly to Franki Goodwin.

Just Eat Takeaway.com has appointed VCCP as its global creative agency of record following a competitive four-way pitch. The Amsterdam-headquartered delivery platform replaces incumbent McCann as it prepares the next phase of its brand development.

The collaboration aligns with NOC*NSF’s 2032 vision to build a more active and healthy society, positioning TeamNL as a unifying brand for athletes, partners and the wider public.