Ogilvy Mexico expands strategic portfolio with Harley-Davidson
Ogilvy Mexico has added Harley-Davidson de México as a strategic client, expanding its Ogilvy One offering to lead the brand’s creativity and communication strategy across the country.
The agency will focus on optimizing Harley-Davidson’s digital ecosystem, strengthening dealer networks, and developing customer experiences aimed at driving business growth and market share.
Driving business and cultural impact
Alfonso Alcocer, Managing Director, Ogilvy One Mexico and Miami: "Harley-Davidson de México's decision to choose Ogilvy One highlights their confidence in our unique value proposition. Our vision is for brands to operate in today's environment with agility, precision, and a comprehensive understanding of both the consumer and commercial objectives. We are prepared to design high-impact experiences and relationships with the client's stakeholders, guided by our proven creative capabilities, driven by data, and powered by AI, ensuring that strategic purpose translates into execution with measurable results and sustainable business impact."
"Our central challenge is to elevate this iconic brand, a leader in Latin America, which has a fiercely loyal and demanding community, as well as a sales force with an extraordinary sense of belonging, to a new level. Our strategic goal is to innovate, identify new connection points, and unlock opportunities for business growth. This requires us to balance optimising our current presence while rigorously planning for future growth. Key initiatives will include creating unique experiences for riders, developing compelling narratives that foster genuine connections, encouraging vibrant dialogues, and enhancing distributors' digital platforms as essential tools for sales enablement."
Long-term partnership vision
Verónica Hernández, CEO of Ogilvy Mexico and Miami: "Having the support of a client with vision and a willingness to pursue ambitious strategies gives us significant strategic momentum. We are confident that this collaboration will create a substantial market impact, drive sustained revenue growth, and strengthen Harley-Davidson's cultural relevance in Mexico over the long term."
The partnership reinforces Ogilvy Mexico’s leadership, complementing its recognition as the most admired creative agency in the country for the twelfth consecutive year (Agency Scope Mexico 2025/26).
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