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The influencer marketing boom is no longer fueled by million-dollar mega-deals.

The developments combine consumer-based measurement with enhanced diagnostics, streamlined reporting and AI-supported features to clarify both outcomes and next steps.

Microsoft and Publicis Groupe have announced an expanded strategic partnership to deliver a full-stack marketing solution that integrates legacy systems, AI agents, and identity-based data.

The partnership will see Echo-Factory support Catalina Island Health with brand positioning, strategic marketing, digital campaigns, and patient acquisition programs aimed at increasing awareness of the organization’s healthcare services and expanding access for both residents and visitors of Santa Catalina Island.

De'Longhi has introduced a global marketing platform aimed at strengthening its position in the premium at-home coffee category by combining commercial insight with design-led storytelling.

Founded by Ben Scoggins and Tim Burley, the consultancy positions its offer around closing the gap between strategy and execution.

Based on analysis of more than 21,000 collaborations and 200,000 creators, the report shows that smaller companies are playing a growing role in the creator economy, prioritising return on investment over reach.

According to a new report by Dentsu, travel decisions are increasingly selective.

The initiative integrates LeapPoint, acquired by Omnicom in 2024, into Credera and positions the consultancy to deliver end-to-end transformation services.

For decades, the narrative of African trade was written by others. The continent was primarily a supplier of commodities – the ingredients for global brands that were finished, branded, and marketed elsewhere.

The agency surveyed 1,000 UK marketing professionals and found that 78 percent anticipate revenue growth, while 64 percent expect their marketing budgets to rise over the next 12 months.

He will oversee the region’s commercial strategy, focusing on scaling AI-driven systems for enterprise clients.

Roy Armale joins from WPP, where he served as chief product and growth officer at WPP Open, the group’s AI-based marketing operating system.

S4 Capital is expanding into premium documentary filmmaking with Chasing the Dream, a feature film set to stream globally on Disney+.

The offering combines AI moderation with human expertise to provide deeper insight into consumer behavior and decision-making.

At the headquarters of Tony’s Chocolonely in Amsterdam, Marketing Report sat down with Rory Sutherland for an extended conversation following his keynote.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

The Opportunity Africa initiative has launched its Creative Council, bringing together leading communications, media, and marketing professionals to advance a narrative supporting The Africa We Want, in line with Agenda 2063.

The partnership unites two South Carolina–based organizations focused on purpose-led work and community impact.

The report finds that 67 percent of C-suite marketing and agency leaders believe the existing advertising model may last no more than five years, while perceptions that generative AI is devaluing agencies have more than doubled year on year.

The Public Relations and Communications Association (PRCA) has confirmed Hotwire UK as its latest corporate member, strengthening its network of agencies operating across the communications sector.