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Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media.

Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

Post Script Media, a business-to-business (B2B) media and market intelligence firm, has announced its expansion of services and rebrand to Latitude Media.

Artificial intelligence in marketing have applications in social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform, others.

To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.

The new appointments draw upon two of dentsu’s most experienced leaders to simplify the business while putting innovation at the heart of everything dentsu delivers for clients, stimulating their top line growth and supporting transformation objectives. 

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming.

Instant Optimization provides the essential technology to automatically adjust which ad is seen, championing top-converting ads in real-time and improving performance across streaming and digital channels.

CrankTank, a digital marketing and e-commerce strategy agency, has announced the formation of an office in Innsbruck, Austria. The new facility will serve its U.S. brand partners wishing to expand D2C sales success found in North America to their European customers.

Luxembourg’s MarketLeap, formerly Gonuggets, has secured an additional €1.5 million in seed funding, taking its total funding to €2.6 million.

This week’s most notable news was not the lawsuit against Sam Bankman-Fried, because that curly clearly stole as much money as he could from his customers seems clear, but the Indonesian government’s ban of Tiktok’s webshop.

Typeface has introduced an integrated solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to empower marketers with personalized generative AI throughout the entire campaign creation process.

In the world of e-Commerce, global expansion is a key factor in driving growth and profitability. As an online seller, expanding your business to new markets can unlock new revenue streams and open up new opportunities for your brand.

Creatopy, the AI-driven creative automation platform, has raised $10 million Series A funding from 3VC and Point Nine.

In addition, Glen Lomas currently CEO, DDB EMEA, based in London, becomes Global President and Chief Operating Officer in partnership with Alex.

The acquisition further strengthens Accenture's ability to support clients' marketing transformation across owned, paid and earned media.

Through the upcoming collaboration between the platforms, users will benefit from stronger functionality and ease of use of marketing activities by connecting CRM data between the platforms.

In the age of authenticity, consumers seek the 'true you,' posing both a great opportunity and a significant challenge for brands.

Magnitude Digital, a full-service digital marketing agency, is launching the Magnitude Digital Startup Grant, an application-based program offered to all growth and late stage emerging businesses.