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The event will feature chief marketing officers, industry experts and marketing professionals discussing the trends shaping the profession in 2026 and beyond. Participation is free and open to a global audience.

The report highlights both the opportunities and risks associated with AI-driven measurement systems as marketers seek faster and more responsive decision-making tools.

The Grand Jury will meet in New York this month to review shortlisted work and select the winning entry. The award recognises marketing that demonstrates measurable business impact alongside strategic thinking and creative execution.

The move is designed to help brands connect more directly with culture through athletes and creators, while extending Ogilvy’s reach across sport, entertainment and social platforms.

Omnicom Group has announced a quarterly dividend of 80 cents per share of its common stock, as approved by its Board of Directors.

The award honours marketers that demonstrate a consistent record of Lion-winning work. AB InBev secured 37 Lions at the previous festival, reflecting the scale of its creative output across global markets.

The award was presented during the Achieving Excellence event in Moline, Illinois, where representatives from VML accepted the recognition on behalf of the agency.

Omnicom has named Christine Gambino as Chief Executive Officer of Omni, effective immediately, marking a leadership transition for its marketing and sales intelligence platform.

The agency’s Sport + Entertainment division will oversee influencer strategy, talent partnerships, content creation, and campaign performance across key global markets, with a focus on driving engagement and travel interest.

The deal expands Adobe’s offering for marketers seeking to improve discoverability and conversion across search engines, large language models and other AI-powered environments.

The United States market for artificial intelligence in media and entertainment is projected to grow significantly, driven by increased adoption across content creation, advertising and production workflows.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The study, based on a global survey of 371 senior marketing leaders, shows that success depends less on rapid AI adoption and more on how teams integrate it into their workflows.