Effie Awards US announces 2026 Grand Jury

Effie Awards US has unveiled its 2026 Grand Jury, bringing together senior marketing and creative leaders who will determine the recipient of the Grand Effie, the programme’s highest honour recognising the most effective marketing campaign in the United States.

The Grand Jury will meet in New York this month to review shortlisted work and select the winning entry. The award recognises marketing that demonstrates measurable business impact alongside strategic thinking and creative execution.

Jury to evaluate effectiveness across marketing disciplines

Effie Awards said the Grand Effie represents the highest standard of marketing effectiveness, awarded to work that delivers both strong results and strategic clarity.

The 2026 Grand Jury includes senior leaders from across brands, agencies and strategy roles, including Craig Allen of Callen, Vallerie Bettini of Arnold Worldwide, Claudine Cheever of Pinterest, Nicolas Chidiac of Razorfish and Nick Hammitt of Newell Brands.

Other members include Alvaro Luque of Avocados From Mexico, Kory Marchisotto of e.l.f. Beauty, Erica Roberts of BBH USA, Rich Santiago of 72andSunny, Julie Scelzo of Dentsu Creative, Jinal Shah of Zip and Tim Smith of Chemistry.

Traci Alford: “Effectiveness isn't an outcome, it is a day-to-day orientation. And the Grand Effie isn't just recognition, it is proof that your work delivered real business results. It honors the teams who apply that discipline end-to-end, delivering work that stands up to the highest level of scrutiny. This year's Grand Jury brings exceptional depth of experience, and their collective perspective ensures the work is challenged, debated, and ultimately recognized as the highest possible standard.”

Grand Effie winner to be announced in May 2026

The jury will assess this year’s entries before selecting the Grand Effie winner, which will be announced at the Effie Awards US Gala on 27 May 2026 at Cipriani South Street.

Effie Awards US said the event will bring together industry leaders to celebrate marketing work that demonstrates measurable impact and effectiveness across channels and categories.

www.effie.org

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