Impression expands into US market

British performance marketing agency Impression has expanded into the US market with the launch of a New York office and the addition of its first American clients.

The agency’s initial US client roster includes Exclusive Resorts and AcquireUp, following a period of sustained growth in the UK.

Agency targets SEO and AI-led optimization

Impression will work with Exclusive Resorts to strengthen the brand’s organic SEO presence and improve visibility among high-net-worth audiences. AcquireUp has appointed the agency to review and refine its marketing strategy, including identifying additional channels and applying AI-driven creative optimisation.

Mikey Emery, Chief Commercial Officer, Impression: “Launching in the USA is a pivotal milestone in our growth journey that has been fuelled by the momentum of recent client wins with two such great stateside businesses like Exclusive Resorts and AcquireUp.”

Mikey Emery: “We are here to bring our Evidence into Action proposition to life for US brands, because in a market this fast-paced, the challenge isn't lack of data - it's the speed at which you turn that data into competitive advantage. Our mission is to help clients transform complex insights into clear, commercial strategies that drive long-term impact.”

UK growth supports international expansion

Founded in Nottingham in 2012, Impression now operates from offices in Nottingham, London and Manchester. The agency works with brands including Stella McCartney, DHL, Milwaukee and Clarins.

The US expansion follows continued growth for the agency. In 2025, Impression was named Europe’s Large Paid Media Agency of the Year for the third consecutive year and reported a 27 percent increase in turnover compared with the previous financial year.

Clients cite collaboration and strategic support

Ben Walker, SEO Manager, Exclusive Resorts: “We wanted to find an agency that had a clear understanding of our business and our membership pool to drive organic commercial success.”

Ben Walker: “We were really impressed with Impression Digital's detailed SEO strategy and high level of collaboration, and we're super excited to see what we can achieve together.”

Glenn Kawasaki, Executive Vice President, AcquireUp : “Impression's forward-thinking perspective combined with their platform expertise and commitment to actionable data-backed recommendations will ensure we're continuously evolving how we engage our audience.”

Glenn Kawasaki: “They stood out as a partner who can both challenge and support our strategy - helping us build a more connected, scalable and performance-driven marketing approach.”

www.impressiondigital.com

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