Stagwell appoints Dru Sil to media platform role

Stagwell has appointed Dru Sil as Global Product Managing Director of Stagwell Media Platform, expanding the company’s leadership team as it continues to develop AI-driven media and marketing products.

Sil will report to Matt Adams and will oversee the strategy, execution and development of the platform’s global product suite, including media activation and product integration across the Stagwell network.

Focus on product integration and media activation

The appointment follows a period of expansion for Stagwell, including the launch of Stagwell Search+ and The Machine earlier this year.

In July 2025, the company established Stagwell Media Platform as a centralised team focused on media, technology and data investment capabilities for global clients.

Sil brings more than 15 years of experience across commerce, product strategy and marketing technology. Most recently, he served as Global Commerce Product Lead at Annalect within Omnicom.

Prior to that, he held roles across Omnicom and WPP, working on product strategy, partner development and marketing science initiatives for brands including Diageo, Dyson, General Mills, Kimberly-Clark, Jaguar Land Rover, PepsiCo, TJ Maxx, Tyson Foods and Unilever.

Expanding AI-driven media capabilities

Matt Adams, Global CEO of Stagwell Media Platform: "Dru is an exceptional talent, and his technology and business strategy background uniquely positions him to build and scale our global product suite.

"He will play a critical role in advancing product development and integration across our media solutions, creating a clear competitive advantage for our clients."

In the new role, Sil will lead efforts to expand Stagwell Media Platform’s product capabilities and support the integration of media and technology solutions across the organisation’s global operations.

Dru Sil, Global Product Managing Director of Stagwell Media Platform: "Stagwell is at the forefront of agentic product solutions, and I am excited to work with Matt and the broader team to bring this product suite to life worldwide.

"The network is perfectly positioned to operate at the speed and scale required in today’s media and technology landscape, driving both innovation and growth for our clients."

www.stagwellglobal.com

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