Semify launches AI visibility service for agencies

Semify has introduced an AI Optimization (AIO) service aimed at helping marketing agencies improve client visibility across AI-driven search platforms. The white-label offering combines AI visibility strategies with the company’s existing SEO services and reporting tools, targeting agencies serving local and multi-location businesses.

The launch comes as platforms such as OpenAI ChatGPT, Google Google AI Overviews, Google AI Mode, and Perplexity AI Perplexity continue to influence how consumers discover businesses online. Semify said its service is based on testing across those platforms and is supported by reporting technology powered by Dragon Metrics Dragon Metrics.

AI visibility tied to existing SEO services

According to Semify, the AIO service combines AI optimization tactics with traditional SEO practices such as content development, structured data, and authority building. The company said this allows agencies to manage traditional search and AI visibility within a single workflow.

Patrick Briggs, CEO, Semify: "While many platforms rushed to market, we leaned into the scientific method: hypothesize, test, validate, iterate. We ran controlled experiments across four AI platforms and various client verticals. We developed a comprehensive AI visibility service by isolating variables, measuring outcomes, and refining based on data."

Patrick Briggs: "Our agency partners don't need more vague promises; they need proven methodologies with transparent data that scales. We treated AIO the same way we approach any emerging channel: with rigorous analysis, human-led design, strategy, and validation."

Unified reporting and AI visibility metrics

Semify said the service includes automated reporting and recommendations through its dashboard and enterprise API/MCP integration. The company said agencies can monitor AI visibility performance alongside traditional SEO metrics without relying on separate data sources.

Simon Lesser, Chief Product Officer, Semify: "Our integrated reporting provides clients with an easy-to-understand dashboard that simply and accurately conveys how present their brand and website is in AI responses."

Simon Lesser: "Visibility works differently on AI search platforms than traditional search, so we've defined a new set of metrics to effectively measure performance on these platforms in a way that captures what it truly means to be visible online."

The company said the service is supported by a US-based team and includes visibility tracking across AI platforms and traditional search engines.

Agencies seek consolidated services

Semify positioned the launch as a response to agencies seeking managed services rather than standalone software tools. The company said its approach combines automation with strategist-led support to address tasks that cannot be fully automated.

Patrick Briggs: "The decision makers at enterprise agencies don't want another tool to manage; they want self-governing and self-improving solutions that make their teams more efficient and increase the retention of their clients."

The AIO service is available to current and prospective Semify partners and integrates with the company’s SEO, PPC, and paid social advertising services for industries including home improvement, automotive, dental, and legal.

www.semify.com

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