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The acquisition strengthens Maison BETC’s capabilities in a sector where bespoke events represent high-value communications opportunities for premium brands.

The study, Clarity 2030: Communications at a Crossroads, examines how the function is evolving as organizations approach 2030, a milestone shaping long-term economic, political, and workforce strategies.

The Miami-based agency will oversee strategic communications, brand amplification, and media outreach as Flam expands awareness of its AI-powered approach to interactive brand content.

The independent PR, social and digital agency will manage the clinic’s press office as part of a 12-month initiative titled Making Veins Matter.

Kimberly-Clark and Omnicom have introduced a revised communications structure for three brands in Brazil, appointing Africa Creative to lead integrated communications and strategy across the accounts.

The agency will support the retailer’s strategy to position its stores as community hubs on the high street.

Culture-focused creative agency MEL will act as lead partner within the integrated agency team. The agency will develop insights-driven strategy, creative work, and social content for the brand.

Social media may be marketing’s most visible function but the professionals behind it are stretched thin.

The move will expand Havas Play’s capabilities, enhancing the network’s ability to deliver creator-driven content, live activations, and culturally relevant experiences in music, sport, gaming, fashion, and lifestyle.

Rubenstein Public Relations has been reappointed as agency of record for Pactum, renewing a partnership focused on elevating the company’s profile in enterprise procurement and agentic AI.

Precision will maintain the Firehouse brand as a conflict subsidiary alongside Renegade.

Brendan McCarthy will oversee brand, demand generation and communications worldwide, supporting Seedtag’s international expansion and the continued development of its privacy-first advertising approach.

In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix 

WPP has outlined a multi-year strategy to simplify its structure, integrate its offer and return to organic growth, backed by £500 million in annualised gross cost savings by 2028.

The agency will manage ASE’s global communications, supporting brand positioning, product launches, earned media and executive visibility.

Purposeful Relations advises communications and PR teams on AI, technology, data and measurement.

Infant tech company Owlet has named Hannah Cranston Media, HCM, as its public relations agency of record following a competitive review.

The luxury and lifestyle collective will deploy Multiply.co’s AI-powered Creative Operating System across its network of 14 agencies.

The move consolidates ownership within the Bolloré group structure and increases Compagnie de l’Etoile des Mers’ influence over the communications network.

Paul McCaffrey will lead the growth of integrated work across new and existing clients, drawing on the agency’s expertise in earned, social, digital and paid media, alongside strategy and creative services.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.