Rubenstein PR to lead Pactum communications

Rubenstein Public Relations has been reappointed as agency of record for Pactum, renewing a partnership focused on elevating the company’s profile in enterprise procurement and agentic AI.

Under the renewed mandate, Rubenstein Public Relations will lead a strategic communications programme designed to align external messaging with Pactum’s updated brand framework and position the company prominently among procurement professionals evaluating AI-driven negotiation tools.

Driving visibility for procurement AI

Pactum provides an AI-powered negotiation platform that automates and optimises high-volume supplier negotiations for large enterprises. The company reports audited savings, improved supplier relationships and increased resilience across global supply chains, as organisations seek greater efficiency and transparency.

Richard Rubenstein, President, Rubenstein Public Relations: "Pactum is operating at the cutting-edge of procurement transformation, moving agentic AI from theory to audited business outcomes. We are pleased to renew our partnership and help ensure that Pactum’s data, technology, and leadership perspective are front and center in conversations shaping the future of enterprise procurement."

The communications programme will include narrative development around measuring AI return on investment in procurement, the technology’s impact on labour and procurement teams, supply chain stability and the role of verifiable AI in building stakeholder trust.

Aligning brand and enterprise scrutiny

The renewed brief comes as procurement leaders face increased pressure to adopt AI solutions that deliver measurable results rather than speculative claims.

Kaspar Korjus, Chief Executive Officer: "Pactum is entering a new chapter in our growth as procurement leaders look for AI solutions that deliver real, verifiable impact, rather than promises. Rubenstein Public Relations understands both the enterprise landscape and the scrutiny AI companies face. Together, we aim to advance a more transparent, data-driven conversation about what agentic AI can achieve in global procurement."

Through a structured monthly roadmap, Rubenstein Public Relations will focus on positioning Pactum’s platform and leadership perspective within broader debates around enterprise AI adoption and accountability.

www.rubensteinpr.com

www.pactum.com

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