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Ocean Mist Farms taps Noble West for full marketing remit
The agency will lead the company’s marketing efforts across its full portfolio of more than 27 fresh produce crops and products.
Krispy Kreme appoints ARK agency to drive UK and Ireland strategy
ARK Agency has been named lead creative agency for Krispy Kreme in the UK and Ireland, overseeing the brand's multi-channel marketing strategy.
Panda Express marks Lunar New Year with animated film
The campaign focuses on family, togetherness and the role of food in connecting people, ahead of Lunar New Year 2026.
Hellmann’s NBA partnership drives growth in Brazil
Over three years, the partnership has delivered an eight-fold increase in flavoured mayo squeeze-bottle volume sales, strengthened the brand’s leadership in the flavoured mayo category, and established a new high-sales season for the brand.
McDonald’s digital campaign celebrates pickle lovers and haters
Across social media, pickle-flavored snacks, drinks, and recipes have gained popularity, highlighting a divide between fans and detractors.
HEINZ introduces fry box with built-in ketchup dip
The packaging concept addresses a long-standing challenge for consumers who want to enjoy French fries and ketchup outside traditional sit-down settings.
5WPR named agency of record for Real Coco
5W PR has announced that it has been named Agency of Record for Real Coco
Vocelli Pizza announces Love Advertising as new agency of record
Vocelli Pizza, an Italian-inspired pizza chain, has announced that it has awarded Houston-based Love Advertising as its new marketing agency of record.
Blue Diamond Growers campaign uses humor to address AI advertising
Blue Diamond Growers, a global almond marketer and processor, announced an exciting new partnership between Blue Diamond Almond Breeze® and the Jonas Brothers
MegaFood relaunches brand with new campaign
MegaFood, a brand supplement company, has unveiled a brand relaunch alongside a new campaign that reflects the brand's evolution
Duke's Mayo launches new national campaign, "Mayo Is Coming"
Duke's Mayo turned heads once again at the 2026 Duke's Mayo Bowl, launching its new campaign, "Mayo Is Coming"
The Magnum Ice Cream Company appoints Publicis as global media agency partner
The Magnum Ice Cream Company has appointed Publicis as its new global media agency partner
Dentsu Creative to lead Cauldron Foods social strategy
The remit covers social strategy, brand creative and organic social, with search and SEO support delivered by dentsu.
Stop-motion world brings Dr. Oetker to holiday bakers
The work aims to capture the warmth, nostalgia and playful spirit that define holiday baking, positioning the brand at the heart of seasonal kitchen moments.
Enigma wins Australian Pork marketing remit
Australian Pork has appointed Enigma to lead its domestic fresh pork marketing from the start of next year, taking over stewardship of the long-running Get Some Pork On Your Fork campaign.
McDonald’s and Netflix launch ‘Stranger Things’ takeover across Brazil
The activity spans film, digital engagement, in-store experiences and a regionwide stunt that sees McDonald’s signs across Brazil and parts of Latin America flicker in a reference to the series’ iconic aesthetic.
Merlot to lead PR and creative for American Outdoor Grill
American Outdoor Grill has selected Merlot Marketing as its agency of record, a move designed to raise awareness of the brand’s American-built craftsmanship and strengthen its position in the outdoor-living market.
Perkins appoints St. John as creative agency of record
Perkins Restaurant & Bakery has chosen St. John as its creative agency of record, adding the chain to the Jacksonville agency’s expanding roster of restaurant and hospitality clients.
UTA to lead product placement for Parmigiano Reggiano
United Talent Agency has signed the Parmigiano Reggiano Consortium, becoming the product placement agency for the body that represents all producers of the Italian cheese.
Guinness pairs cookies and pints for the holiday season
The collaboration brings together beer fans and dessert enthusiasts through six cookies developed either with the flavor of Guinness or as pairings for the brewery’s signature stout.
HEINZ courts millennials recreating sitcom-famous sandwich
The product aims to support a tradition embraced by many households as Thanksgiving has expanded into a multiday food occasion.
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