5WPR named agency of record for Real Coco

5W PR has announced that it has been named Agency of Record for Real Coco, a beverage brand that delivers pure, single-ingredient, organic, and all-natural coconut water, as well as other innovative coconut-based drinks.

Real Coco is committed to high-quality, naturally refreshing beverages with no added sugar, prioritizing functionality, community, and sustainability. As the brand grows, it seeks to expand visibility, deepen consumer engagement, and strengthen its position in the competitive wellness and functional beverage markets.

As AOR, 5W will lead a media-focused communications program for Real Coco, driving strategic planning, key message development, and clear brand positioning. The agency will manage all media relations efforts, including pitch creation and distribution, press releases, editor outreach, and facilitation of staff interviews, supported by comprehensive briefing materials. Creative initiatives such as mailers and product sampling will complement media outreach, while ongoing measurement, reporting, and account management ensure consistent visibility and impact.

Marijana Gucunski, Executive Vice President, Consumer Lifestyle at 5W: "Real Coco is redefining the beverage category with authentic, wellness-driven products that resonate with today's consumers. We're thrilled to partner with the team to amplify their story, elevate brand awareness, and engage audiences in meaningful, creative ways."

Through this engagement, 5W will help build Real Coco's media presence, strengthen industry relationships, and execute an integrated communications strategy aligned with the brand's growth objectives.

www.5wpr.com

www.enjoyrealcoco.com

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