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adMarketplace expands its exectuive leadership team
Native search advertising company, adMarketplace, has appointed of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer.
INVNT appoints James Nicholas Kinney as Global Chief AI Officer
Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer
Voice wanted campaign enlists public to fight scam calls
The Korean National Police Agency and Cheil have launched the VOICE WANTED campaign to address the sharp rise in phone scam crimes across South Korea, calling on the public to help by reporting recordings of scam callers’ voices.
Samsung Christmas ad focuses on imagination and family life
Samsung has released its 2025 UK Christmas advert, directed by Ben Woolf, focusing on imagination as a form of everyday strength through the story of a young girl adapting to a family house move.
123NET appoints Doner as creative agency of record
Founded in Michigan more than 30 years ago, 123NET operates an extensive fiber network serving businesses across multiple industries.
Serviceplan Group brings House of Communication model to the UK
The move consolidates the group’s offering in the market and is designed to provide UK clients with integrated services backed by the flexibility of an independent network and the scale of an international agency group.
Monks appoints Thiago Correa to lead media in EMEA
Correa will guide marketers through the growing influence of major AI players such as Google, Meta and Amazon on media distribution.
Global ad spend to exceed $1 trillion in 2026, report
dentsu’s latest Global Ad Spend Forecasts suggest the industry is entering what it calls the Algorithmic Era, a period in which algorithms exert growing influence on how people discover, evaluate and engage with brands.
Omnicom forms Precision Marketing Germany
The move expands the group’s presence in the market and forms one of the country’s largest digital agencies.
Bending Spoons to acquire Eventbrite in $500 million all-cash deal
Eventbrite, the global marketplace for live experiences, has entered into a definitive agreement to be acquired by technology firm Bending Spoons in an all-cash transaction valued at approximately $500 million.
BVGroup appoints Bountiful Cow to lead UK media strategy
The move signals a shift in the Group’s media approach, with a renewed emphasis on digital transformation ahead of a major global sporting year.
UK brands plan major boost in influencer spending for 2026
The figures come from The State of Influencer Marketing in Europe 2025, a benchmark study from Kolsquare produced with NewtonX, which positions the UK as one of the most active markets in Europe.
[Bob Koigi] Marketing Week: AI moves from hype to hard decisions for CMOs
The research signals a shift in the C-suite’s remit: CMOs are moving from brand stewardship to transformation leadership as AI becomes integral to both strategy and organizational change.
Truth Marketing + Media wins Aaron’s Company account
The partnership adds another national retailer to the agency’s expanding roster and reinforces its role in helping established brands modernise customer engagement and drive measurable growth.
MSQ forms MSQ DX by uniting three digital agencies
With more than 500 specialists across the UK, Europe and the USA, the agency positions commercial impact as its core metric, aiming to ensure that digital experience drives the organisational results brands require to grow.
Vodafone revisits four decades of Christmas connections
The film, created by Leo UK, revisits four decades of Christmas moments shaped by evolving mobile technology.
Kantar appoints Kristi Rogers to lead Global Solutions
Reporting to Chief Executive Officer Paul Zwillenberg, she will oversee Kantar’s combined expertise, IP, products and technology to support clients across markets.
Truecaller unveils framework to track ad impact
With 450 million active users, the company positions the framework as a way to understand which brand messages genuinely influence outcomes on its platform.
[Interview] Carla Del Porto, Executive Creative Director USA, DEPT
With two decades of experience at top agencies, her mission is to transform DEPT from a powerful industry "whisper" into an iconic and culturally relevant partner by delivering truly integrated, high-craft work.
WPP appoints Elav Horwitz as Chief Innovation Officer
Reporting to WPP Chief Technology Officer Stephan Pretorius, Horwitz will lead efforts to integrate advanced technology into client solutions, connecting WPP’s creative expertise with global partners to accelerate innovation across commerce, content, and culture.
Xsolla and Airbridge connect mobile and web data for game developers
The collaboration connects mobile marketing data with purchases made through the Xsolla Web Shop, allowing developers to measure the impact of their campaigns across app and web environments.
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