Screen Skinz appoints OOB as social media partner

Our Own Brand (OOB) has been appointed by internationally licensed custom screen protector brand Screen Skinz to lead its social media and content strategy, effective immediately.

Screen Skinz specialises in uniquely designed screen protectors featuring licensed collections spanning sport, pop culture and fandom, including partnerships with the NFL, MLB and Hello Kitty.

The brand also offers a fully customisable “Design Your Own” experience, positioning its products as an expression of personal style rather than purely functional tech accessories.

Under the new partnership, OOB will refresh and amplify Screen Skinz’ social presence to drive deeper community engagement, strengthen brand affinity and increase conversions across Instagram, TikTok and other key platforms. The remit covers end-to-end delivery, from creative ideation to execution, including always-on content, creator collaborations, seasonal campaigns, cultural moments and platform-native storytelling.

Operating in a highly competitive accessories category, Screen Skinz aims to evolve from a utility-led product into a culturally connected lifestyle brand. OOB brings experience in scaling tech-accessory brands through social-first creative campaigns and influencer strategies, helping brands embed themselves within online culture and fandom-driven communities.

Sarah Fulford-Williams, CEO and co-founder of, Own Brand: “We’re excited to partner with the Screen Skinz team. Our goal is to turn this product into a moment of self-expression, whether through fandom or personal passion. With personalisation becoming a major cultural driver both online and offline, we’re excited to build relevance for the brand in 2026 and beyond.”

RaShaun Brown, co-founder and CEO, Screen Skinz: “We weren’t seeking a team that just ‘does social’. We needed a partner fluent in culture, creativity and full-funnel thinking to help humanise the screen protector. OOB’s energy and platform-native strategy stood out. We’re excited to partner and amplify the brand.”

Social media support is already underway, with the first campaign set to launch in early 2026. The activity will spotlight Screen Skinz’ newest licensed collections and roll out through a cross-platform initiative featuring creator talent, user-generated content and innovative formats designed for today’s native social environments.

www.ourownbrand.co

www.screenskinz.com

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