Wix spot highlights AI-powered web creation at Super Bowl

Wix.com Ltd. has unveiled the creative for its Super Bowl LX commercial, highlighting Wix Harmony, its new flagship web creation platform.

The campaign showcases the platform’s hybrid approach, combining AI-powered creation and vibe coding with full visual editing, customization, and professional infrastructure.

The commercial follows a business owner as she develops an idea into a professional online presence, illustrating how AI can accelerate creation while keeping every decision in human hands. The campaign conveys a central message: creation can be natural and limitless when technology works in harmony with human creativity.

Omer Shai, chief marketing officer at Wix: “This campaign is about showing what’s possible when creation works the way people actually think and build. Wix Harmony represents a new chapter for the web, one where AI and vibe coding supports the process and humans stay in charge. Bringing that story to this stage lets us show, at global scale, how ideas turn into real businesses when technology and creativity move in harmony.”

www.wix.com

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