iProspect renews Siemens Global SEA mandate

Digital performance agency iProspect has renewed and expanded its global search engine advertising (SEA) mandate with Siemens, reinforcing a partnership that spans more than a decade and focuses on performance, scale, and innovation.

Under the renewed agreement, iProspect will lead strategic planning and operational execution of SEA campaigns across more than 150 countries, including the United States, South Korea, and China. Responsibilities include developing global and regional SEA strategies, optimising campaigns and account structures, and managing bidding strategies and budget allocation.

AI-driven optimisation and consultancy

iProspect leverages artificial intelligence, predictive analytics, and machine learning models to forecast user value and refine search intent targeting. The agency also advises Siemens on advanced ad tech solutions, automation of campaign management, and the implementation of AI-driven bidding strategies to maximise efficiency and performance within the SEA channel.

Global collaboration and long-term partnership

The Siemens account is primarily managed by iProspect’s Augsburg team, supported by the international dentsu Network infrastructure. The long-standing partnership has been extended on a long-term basis, with Siemens citing iProspect’s global presence, local market expertise, strategic flexibility, and the high level of trust between partners as key factors.

The renewed mandate emphasises scalability, efficiency, and alignment with Siemens’ broader business objectives, while addressing the growing importance of AI and data-driven optimisation.

José Machado, Head of Channels, Analytics & AI, Siemens: "Following a competitive pitch process, we are pleased to continue our long-standing partnership with iProspect. As AI now accelerates and transforms how we plan, optimize and scale our search activities, their proven capabilities, combined with a global setup that aligns with our needs, made them the right choice for our future direction."

Christoph Mauerer, Managing Director, iProspect: "The successful defence of the global SEA mandate for a global technology leader such as Siemens is a strong endorsement of our team’s expertise and innovative strength. We are extremely pleased to continue and further intensify this partnership. It is a clear vote of confidence in our ability to manage complex, global SEA accounts using cutting-edge technology and deep performance marketing expertise. Together, we will ensure that global marketing objectives are not only met, but exceeded."

www.iprospect.com

www.siemens.com

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