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The campaign draws on the idea that life’s ‘no’s often lead to the most spectacular outcomes—a principle reflected in Tanqueray’s own history of experimentation.

In celebration of this "Yes Bueno" launch, the brand has released a teaser offering the first taste of what's coming ahead of the biggest game of the year.

Valley Bank has launched a large-scale brand platform designed to rebuild trust in banking by emphasising personal relationships and local expertise, positioning the regional lender as an alternative to impersonal, large financial institutions.

The integrated campaign has been created by VCCP, John Frieda’s global creative agency of record, and signals a repositioning focused on confidence rather than technical product claims.

The packaging concept addresses a long-standing challenge for consumers who want to enjoy French fries and ketchup outside traditional sit-down settings.

The partnership brings Lifelong Crush into a central role as HomeEquity Bank develops its brand and communications strategy.

Developed as part of the brand’s partnership with Netflix and inspired by the series Stranger Things, the initiative uses brain-controlled gameplay to free players’ hands while they interact with on-screen characters.

The move follows Assembly’s acquisition of ADK Global last year and brings together brand strategy, creative, media, data and commerce within a single agency structure focused on measurable growth.

Based in London, Joe Petyan will lead a unified UK organisation aimed at delivering integrated brand and transformation work for clients.

The work aims to reposition outdoor accommodation holidays by highlighting comfort, choice and variety.

The work aims to challenge common assumptions that hotel loyalty schemes are only designed for frequent travellers or business elites.

Fleet Farm announced Imagine Studio as its new Visual Merchandising and Design Agency of Record.

Northeast Delta Human Services Authority has launched its "Light the Season" campaign, which is a multi-week initiative designed to support emotional wellness,

Native search advertising company, adMarketplace, has appointed of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer.

The work continues a seasonal storytelling approach designed to reinforce Loxam as a year-round destination for equipment rental.

The work highlights the contrast between seasonal abundance and the reality faced by more than 300,000 people without a home.

The campaign positions DoorDash as a last-minute option for replacing gifts during the peak holiday period.

The collaboration brings together creative, social and media capabilities to establish the brand’s presence and support sales in the region.

The appointment follows a competitive pitch process and covers both creative and media responsibilities.

The move is intended to combine global creative capabilities with strong local market presence to support innovation and digital transformation across Japan.

The initiative challenges the dominance of football in Vietnam and across ASEAN by giving visibility to disciplines that often struggle for funding, recognition and fan support.