Fleet Farm selects Imagine Studio as agency of record

Fleet Farm announced Imagine Studio as its new Visual Merchandising and Design Agency of Record. The partnership will support the company’s vision to continually redefine the apparel, auto, home, hardware, farm/pet, and outdoor experience, ensuring Fleet Farm remains the unrivaled destination for their loyal customers.

Imagine Studio will lead design strategy, creative development, and integrated marketing efforts across Fleet Farm’s portfolio of Retail, Auto Service and Convenience Store locations. The partnership will support the company’s commitment to deliver engaging, high-impact in-store shopping experiences for their customers.

Nick Widi, President of Fleet Farm: “Fleet Farm has always been committed to delivering exceptional value through trusted products and services. We are deeply interwoven with the hardworking communities we serve across the Midwest, and with the launch of Imagine Studios, we’re bringing the full depth and breadth of our business together to create more engaging and meaningful shopping experiences for our customers.”

Andy House, Senior Director of Imagine Studio: “Our team at Imagine Studio is thrilled to envision the future of Fleet Farm. Our strategic brand focus and creative execution will continue to drive customer loyalty across the company’s amazing retail platforms.”

Don McKenzie, CEO of Imagine: “This partnership represents the best of what Imagine strives to deliver – innovation, collaboration, and measurable impact. Fleet Farm shares our commitment to create exceptional customer experiences, and together we’re building a foundation for long-term success.”

This collaboration marks a significant step in Fleet Farm’s ongoing evolution and highlights Imagine Studio’s expertise in delivering strategic, end-to-end in-store experiences for leading brands and retailers.

www.imaginestudios.net

www.fleetfarm.com

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