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WPP inaugurates first campus in Brazil
This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.
HBO Max appoints VaynerMedia as lead social agency
The partnership covers creative and production across all social media platforms for the premium streaming service.
Curiosity to lead creative and media for Just Born brands
Under the agreement, Curiosity will oversee creative, strategy, media, analytics, and social media for all four brands. Just Born will continue working with specialty partners for public relations, as well as web design and development.
Canadian agencies Cundari and LP/AD complete merger
The unification under the storied Cundari brand aims to redefine the modern creative agency by blending decades of legacy with forward-thinking, intelligence-driven work.
Bond strengthens global footprint with Armadillo acquisition
The acquisition expands Bond’s global reach and strengthens its ability to help brands activate data intelligence across nearly 200 million consumer profiles, powering AI-driven personalisation and loyalty growth strategies.
[Marketing Week] Bob Koigi: The future belongs to brands that stay human
The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.
M+C Saatchi wins Severn Trent creative account
The collaboration, supported by consultant Owen Johns at Ocean & Sky, marks the beginning of a strategic partnership aimed at deepening Severn Trent’s regional connection and celebrating its distinct approach to serving communities across the Midlands.
Vogue Tyres taps BooneOakley for brand relaunch
The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.
[Interview] Käthe Lisson, ECD, VP Creative DACH, DEPT
Tasked with elevating DEPT into a creative powerhouse within its global network, she’s championing a vision where technology, data, and creativity work seamlessly together.
cosnova appoints Jellyfish as global media partner
The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.
PUSH Media expands into U.S. with SCS acquisition
The move unites two independent agencies with complementary expertise in creative storytelling, media, and technology, forming a cross-border network built for the next phase of marketing.
L’Oréal Professionnel appoints Ogilvy Paris for global social media mandate
The partnership will focus on enhancing the brand’s visibility and engagement across social platforms, positioning it as a leading reference for professional hair expertise, innovation and inspiration.
Rush Street Gaming selects Doner as creative agency
The collaboration draws on Doner’s strategic and creative expertise in gaming, entertainment, and hospitality.
We Are Social promotes Jim Coleman to lead EMEA operations
As EMEA CEO, Coleman will oversee collaboration across the agency’s regional offices and drive growth through new products and services.
Publicis Groupe to acquire influencer agency HEPMIL Media Group
Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.
[Marketing Week] Bob Koigi: PR at the crossroads of AI and authenticity
The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.
Kate O’Ryan-Roeder appointed CEO of Havas Media ANZ
O’Ryan-Roeder joins from Mindshare ANZ, where she spent ten years, most recently as Managing Director, Sydney, and previously as Chief Client Officer.
DEPT celebrates ten years with growth invention strategy
The agency’s new approach focuses on helping brands find fast and inventive ways to unlock business growth through the combination of marketing, technology, and data.
Carat UK wins consolidated VodafoneThree media account
The decision unifies media duties for the combined business under one agency, marking a major consolidation within the UK’s largest mobile network operator.
The Public House wins Trócaire creative brief
Trócaire has appointed The Public House as its creative agency. The Dublin-based independent agency will begin the partnership by developing creative work for the charity’s upcoming Christmas and Lent campaigns.
iO retains HubSpot Elite status for business impact
The title underscores iO’s expertise in implementing complex automation solutions that connect marketing, sales, CRM, and customer service into one measurable growth engine.
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