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The agency’s shift unifies creative, media, data, and strategy into a single collaborative system aimed at improving transparency and eliminating the silos and commercial barriers that clients increasingly find restrictive.

The hires include two Planning Partners and two social leaders, reflecting the agency’s commitment to deepening its expertise in these areas.

Ogilvy Health will also lead the development of a website designed to provide stakeholders with dynamic, measurable communications.

The agency has been appointed by Baros Maldives, La Réunion, and weloveholidays for ongoing PR and communications work.

The publication outlines how improved data collection and greater transparency not only support future reporting requirements but also create commercial opportunities.

The partnership adds another national retailer to the agency’s expanding roster and reinforces its role in helping established brands modernise customer engagement and drive measurable growth.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

American Outdoor Grill has selected Merlot Marketing as its agency of record, a move designed to raise awareness of the brand’s American-built craftsmanship and strengthen its position in the outdoor-living market.

Perkins Restaurant & Bakery has chosen St. John as its creative agency of record, adding the chain to the Jacksonville agency’s expanding roster of restaurant and hospitality clients.

With more than 500 specialists across the UK, Europe and the USA, the agency positions commercial impact as its core metric, aiming to ensure that digital experience drives the organisational results brands require to grow.

VML Portugal has introduced VML Health, appointing pharma communications specialist Mariana Marta dos Santos as Managing Director.

United Talent Agency has signed the Parmigiano Reggiano Consortium, becoming the product placement agency for the body that represents all producers of the Italian cheese.

The appointment follows a competitive review and covers brand strategy, creative platform development, and integrated campaigns across traditional and digital channels.

The collaboration aims to strengthen the bank’s brand voice across social channels while ensuring consistent communication.

The partnership supports AJ Bell’s goal of strengthening customer engagement as it seeks to expand its Feel Good investing approach.

The decision follows a competitive pitch involving six agencies, including the incumbent, and awards Bountiful Cow a three-year term as Stagecoach’s media partner.

The agency will manage BTC’s digital presence across platforms, shaping its social strategy, content output, creator collaborations, and influencer-driven storytelling.

The agency will oversee the festival’s content strategy, creative platform and multi-channel storytelling across social media, performance marketing and onsite production.

The partnership, awarded in August 2025 after a competitive pitch, is the first time the sauce maker has engaged an external creative agency for brand work.

With nearly three decades of growth behind it, Tropical Smoothie Cafe is positioning Fallon as the creative partner to accelerate brand visibility and drive business performance.

With two decades of experience at top agencies, her mission is to transform DEPT from a powerful industry "whisper" into an iconic and culturally relevant partner by delivering truly integrated, high-craft work.