Yes& acquires Symmetri to boost integrated marketing offering

Yes&, the independent fully integrated marketing agency, has acquired Chicago-based Symmetri Marketing Group, a B2B branding, marketing and digital agency. Symmetri will continue to operate under the Yes& brand.

The acquisition supports Yes&’s national growth strategy and expands its creative offerings, client base and expertise across key sectors. Symmetri brings more than 20 years of experience serving B2B clients in technology, healthcare technology and manufacturing across the U.S. and Europe.

Expanding B2B and technology capabilities

Jeb Brown, chairman,Yes&: “Symmetri needed to expand its capabilities to help clients build their brands and businesses in new, more innovative ways. They saw their best opportunity to grow was to join forces with an established agency brand. Together, we make a major advance in both our integrated marketing and branding and B2B offerings.”

Symmetri’s portfolio includes clients such as Dentsply Sirona, one of the largest dental-product manufacturers globally; Kollmorgen, a provider of motors, drives and automation platforms; and Humanetics, known for precision safety systems and crash test dummies. The agency is recognised for delivering bold, precise marketing solutions tailored to the healthcare technology, manufacturing, technology and digital data/security sectors.

Strategic growth and integration

Carl Triemstra, president, Symmetri: “Becoming a part of Yes& gives us the scale to grow faster and smarter, without losing the culture and values that got us here. Being part of a larger agency opens new opportunities for our people and delivers even more value to our clients.”

Zihla Salinas, CEO, Yes&: “Adding Symmetri allows us to provide our combined roster of clients with a far broader menu of marketing solutions and add an entirely new level of technological innovation to our portfolio. Along with success in new business and organic growth, the acquisition strategy has made Yes& one of the fastest-growing independent agencies.”

www.yesandagency.com

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