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VIOOH has released its 2024 full year emissions intensity, reporting 0.041 grams CO2e per ad impression for its programmatic digital out of home delivery.

The collaboration combines Amazon’s vast ecosystem of shopping, streaming, and browsing insights with iHeart’s millions of listeners, delivering scalable, data-driven reach for advertisers.

The collaboration combines VIOOH’s global supply-side platform expertise with RZK’s data-driven network to deliver greater transparency and scale for advertisers.

The initiative defines a shared set of principles aimed at ensuring trust, accountability, and clarity in programmatic out of home (OOH) transactions.

Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.

The collaboration will enable advertisers to access Yagoo’s premium digital screens across China directly through the VIOOH Trading Manager platform.

This represents a compound annual growth rate of 23.21 percent over the forecast period from 2025 to 2032.

The changing shape of TV report. The study explores how ad spend patterns, viewing behaviours and definitions of television are evolving as the medium becomes increasingly fragmented.

The collaboration gives advertisers new opportunities to activate campaigns through major demand-side platforms and reach audiences in fitness venues.

The collaboration gives advertisers programmatic access to 65,000+ digital screens across all 50 states, delivering 13 billion monthly impressions — equivalent to nearly 9% of the U.S. digital OOH market.

Harmonic has announced a series of enhancements to its award-winning VOS 360 Ad SaaS solution, designed to help streamers, broadcasters, and content providers boost ad revenue while delivering a seamless viewing experience.

This collaboration will bring a fully automated, data-driven buying experience to linear TV, allowing digital advertisers to access traditional TV advertising inventory with the precision and ease of Connected TV (CTV).

The collaboration strengthens Perion’s position in the Asia-Pacific region and supports its strategy to expand premium media supply in high-growth markets.

The newly created role is a strategic milestone in Talon’s mission to drive smarter, data-led growth for clients through programmatic innovation.

The product will officially roll throughout the month of July, supported globally from Assembly's hubs in New York, London, Singapore, and Dubai.

The media and entertainment district seamlessly blends outdoor media and interactive, experiential marketing, making it the number one most visited cultural destination in the UK.

This new relationship enables agencies and advertisers to access and activate Sojern's extensive real-time travel data insights, with PubMatic's premium inventory, to target travelers more accurately and in a privacy-compliant way.

This new offering unlocks a powerful, privacy-safe connection between content engagement across Hearst Magazines’ 30+ U.S. brands paired with in-market shopping insights from Amazon Ads.

The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360.

MidOcean Partners (MidOcean), a New York-based alternative asset manager, has acquired GSTV, a retail media and digital video advertising network.

The partnership expands programmatic audio advertising for marketers and advertisers within the TARA Media Buying Platform enhancing strategic omnichannel capabilities.