TARA Media and Triton Digital partner to enhance programmatic audio advertising
As advertisers seek to capitalize on the growth of streaming audio, TARA Media, a full service, data-driven marketing agency, has announced its integration with Triton Digital, the global technology and services player in the digital audio, podcast, and broadcast radio industries.
The partnership expands programmatic audio advertising for marketers and advertisers within the TARA Media Buying Platform enhancing strategic omnichannel capabilities.
Jeffrey Kaplan, CEO, TARA Media: "Triton Digital is an audio media market leader and we are proud to offer TARA Media's brand and agency clients unique access to Triton's programmatic audio inventory alongside other programmatic media channels while maintain household level-targeting within the platform. This helps streamline media buying for advertisers eliminating the need to go multiple suppliers for each media channel."
TARA Media's robust Media Buying Platform maximizes advertiser transparency, precision and performance across multiple channels—including CTV, OTT, Online Video, Display, and Native advertising—with advanced targeting and data-driven insights.
Rebecca Dalby, VP of Demand, Triton Digital: "The power of audio in today's media market is only growing as advertisers want network-level access to the leading audio inventory. We are excited to enable TARA Media to connect its brand and agency clients with direct access to high-quality, brand-safe audio inventory as a part of their omnichannel media buying platform."
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