Perion expands programmatic DOOH footprint in South Korea

Perion Network has entered the South Korean market through partnerships with KT Corporation and NHN AD, marking the company’s first programmatic Digital Out-of-Home (DOOH) integrations in the country. The collaboration strengthens Perion’s position in the Asia-Pacific region and supports its strategy to expand premium media supply in high-growth markets.

The partnerships are expected to begin contributing to revenue in the fourth quarter of 2025. South Korea’s DOOH sector is part of a fast-growing regional market projected to reach USD 21.64 billion in 2025 and USD 38.71 billion by 2030, with a compound annual growth rate of 12.34 percent.

KT Corporation becomes the first Korean media owner to implement Perion’s Header Bidding technology, a core feature of its Supply Side Platform. The integration enables programmatic access across Open Exchange and Private Marketplace environments. NHN AD will act as the local activation partner, overseeing PMP deals and onboarding domestic advertisers.

The integration includes 179 screens across Seoul’s Shinbundang Line and Metro Line 9, targeting high-traffic transit areas. NHN AD adds 85 screens in golf driving ranges and premium fitness clubs, targeting high-income, lifestyle-oriented audiences.

Tal Jacobson, CEO, Perion: “Our DOOH continues to expand, and we’re thrilled to partner with such a prominent telecom brand. This collaboration can contribute to accelerating our momentum in APAC, one of the largest DOOH markets which is projected to reach USD 21.64 billion in 2025, with further growth anticipated in the coming years. This partnership supports our commitment to premium, high-margin channels like DOOH and expands our global supply footprint. It validates our strategy of entering high-value markets through deep technology integration and trusted local partners. With KT and NHN AD, we’re reinforcing our ability to deliver premium supply and performance at scale for global advertisers across Asia.”

Kwangchul Choi, General Manager, KT Corporation: “We are proud to be the first Korean publisher to adopt Perion’s full-stack technology. This partnership helps us better monetize our digital assets while offering global advertisers access to our high-impact screens.”

Jason Kim, SVP, NHN AD: “NHN AD is excited to help activate this partnership locally and make global PMP deals more accessible in Korea’s dynamic media landscape.”

www.perion.com

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