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One Last Stand centres on a free-for-all multiplayer arena in which up to 25 players compete in short rounds.

Born Social's responsibilities include global social strategy, creative strategy and content production.

The agency will also focus on strengthening relationships with consumers and sellers while reinforcing Lazada's position in the country's competitive e-commerce landscape.

Earlier in her career, Cat Davis held chief marketing roles at Grey, Cheil, gyro, Carat and Fold7.

That picture emerges from two separate studies by Knak and Gain Theory, which suggest that marketing's greatest challenges lie beyond content generation.

The appointments form part of the organization's strategy to grow visitation and strengthen Chicago's global profile through media relations, influencer marketing, content development and localized communications across key markets.

Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.

The agency group attributed the result to international expansion, new client wins and continued investment in artificial intelligence despite ongoing economic uncertainty.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

Endeavour Group said Thinkerbell was chosen for its combination of consumer insight and creative strategy, with the agency's collaborative approach supporting the retailer's focus on customer and data-led growth.

Ruder Finn will support Wendy’s communications across a range of audiences, including consumers, employees, investors, franchisees, media, creators and local communities.

Mary Brannan will oversee the development of both established and emerging client accounts while managing the agency's client services function.

Provisional standings: LePub, TBWA, and Uncommon Creative Studio record the biggest gains

The company said the platform brings together fragmented advertising data into a single system, enabling users to access insights on competitor spending, creative activity and media trends while supporting faster decision-making.

"For me, recharging isn't just about rest. It's about making time for each other, enjoying the moments we have, and accepting that not everything has to be perfect. And strangely enough, that's often when the best ideas emerge."

The National Multiple Sclerosis Society said the partnership aligns with its plans to continue developing more personalised ways of engaging supporters while generating additional resources for research and advocacy.

The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

The agency said the appointments support its ambition to operate as a more integrated global network, bringing together specialist expertise and delivery teams across its offices in North America, Europe and the Middle East.

The brief supports Panda London's plans to strengthen brand awareness, expand its retail presence and support long-term business growth.

Toronto Public Library Foundation raises philanthropic support to help the library expand and strengthen its programmes across the city.

During his time at FCB Global, Brandon Cooke led the agency's global growth strategy, contributing to client wins including Kellanova and Kimberly-Clarke while helping strengthen the network's industry profile.