SIXGUN to lead Ronald McDonald House Australia SEO

Content development will be a key part of the ongoing campaign, alongside efforts to improve organic rankings and help more people discover Ronald McDonald House Australia and its services through search.

Independent digital marketing agency SIXGUN has been appointed by Ronald McDonald House Australia to lead its SEO strategy, with a focus on expanding the organisation’s visibility across non-branded search and increasing awareness of its Programs.

The engagement will build on Ronald McDonald House Australia’s existing branded organic traffic by targeting broader searches related to its Programs, engagement opportunities and services, while accounting for its local Chapters and wider organisational structure.

SIXGUN targets broader organic search visibility

SIXGUN will apply its AI SEO capabilities to help the organisation assess how its content and digital presence appear across emerging AI-powered search and discovery platforms. The agency expects this area to become a larger part of the campaign as the engagement develops.

Agency expands work with purpose-led organisations

David Pagotto, Founder and Managing Director at SIXGUN: "One of SIXGUN's core values is real social impact, and Ronald McDonald House Australia is the perfect expression of that. The team and I couldn't be more excited to work with an organisation who has a long and established legacy of helping families stay connected when it matters most."

Krystal Ammann, National Brand & Marketing Manager, Ronald McDonald House: "We’re excited to be working with SIXGUN to strengthen Ronald McDonald House Australia’s online presence and help more people discover the support we provide to families across Australia. By increasing awareness of our Programs and making it easier for families, donors, volunteers and partners to connect with our work, we can grow support for our mission and help more families stay together and close to the healthcare their child needs."

SIXGUN adds to purpose-led client roster

The appointment adds to SIXGUN’s work with purpose-led organisations, which includes Sea Shepherd Australia, Minus18, Yarra Valley Water and Peter MacCallum Cancer Centre.

sixgun.com.au

www.ronaldmcdonaldhouse.org

Follow Marketing Report on LinkedIn