Colangelo lands Tribeca Wine PR account

The agency will oversee communications, media relations and storytelling around the milestone and the retailer's position in the fine wine market.

Tribeca Wine Merchants has appointed Colangelo & Partners as its public relations agency of record as the New York wine retailer marks its 25th anniversary.

Founded in June 2001, Tribeca Wine Merchants has operated in Lower Manhattan for 25 years, serving collectors, connoisseurs and wine professionals. The retailer opened shortly before September 11 and remained closed for six months before continuing its growth alongside the neighbourhood's redevelopment.

Colangelo & Partners takes on PR mandate

Tribeca Wine Merchants has built a reputation for its selection of wines and expertise in Burgundy, including allocations from producers such as Domaine de la Romanée-Conti, Domaine Leroy and Domaine d'Auvenay. The retailer also works with producers from emerging regions.

Ben Aneff, Managing Partner, Tribeca Wine Merchants: "When we opened in 2001, both Tribeca and the world of fine wine looked very different. We have had the privilege of growing alongside this neighborhood while watching the wine world become broader, more global and more exciting. Twenty-five years later, we remain a neighborhood wine shop at heart, driven by the same thing: discovering great wine and sharing it with people."

Today, Ben Aneff leads Tribeca Wine Merchants alongside Partner Lauren McPhate.

New York wine retailer marks 25 years

The retailer's history reflects changes in the fine wine market, where collector interest has expanded beyond traditional regions such as Bordeaux to include Burgundy, Piedmont, grower Champagne and producers from other parts of the world.

Tribeca Wine Merchants continues to combine established regional expertise with a focus on discovering producers and wines from across the global market.

Colangelo & Partners to lead communications

Michelle Erland, Vice President, Colangelo & Partners: "Tribeca Wine Merchants is a quintessential New York story, an independent business with a global perspective that has built its reputation over decades through expertise, relationships and an unmistakable point of view. As the company celebrates 25 years, we look forward to honoring that legacy while helping tell the story of where Tribeca Wine Merchants, and fine wine, goes next."

As agency of record, Colangelo & Partners will lead strategic communications, media relations and storytelling around the anniversary and Tribeca Wine Merchants' continuing role in the fine wine market.

www.tribecawine.com

www.colangelopr.com

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