bp names Bastion social media agency across ANZ

The agency will use audience insights to inform content, strengthen community engagement and identify opportunities for creators and partnerships.

Bastion has been appointed social media partner for bp across Australia and New Zealand following a competitive review, expanding the agency’s Social, Content & Community work in the region.

Bastion will oversee bp’s social strategy, content, creator partnerships, community management and social listening across both markets. The agency will work with local teams to develop a more connected approach to the brand’s social presence.

Bastion to lead bp social strategy across ANZ

The work will highlight bp’s customer offering across fuel, convenience, loyalty, partnerships and onsite experiences.

The appointment adds bp to Bastion’s Social, Content & Community roster, which includes brands such as ALDI, TAB, Suntory, SunRice and Cancer Institute NSW.

Paul Isbell, Head of Social, Content and Community, Bastion: “Winning bp across Australia and New Zealand is a significant endorsement of our Social, Content & Community offering and the role social and content can play in driving business growth.

“This goes beyond managing channels. It’s about using social and content strategically to demonstrate bp’s value from fuel and convenience to loyalty and experience while building stronger customer relationships. Bastion and bp are united in an ambition for what social and content can deliver for the bp business and we’re incredibly excited to help see it realised.”

Local insight supports bp community engagement

Bastion will combine a regional strategy with teams in Australia and New Zealand to create consistency across bp’s social channels while tailoring activity to local audiences.

Sarah Wilson, Brand & Communications Senior Manager, ANZ, bp: “Social plays an important role in how we connect with customers and bring the bp experience to life beyond our sites. Bastion brings the strategic thinking, creative capability and local market understanding to help us show up in a more connected and relevant way across Australia and New Zealand. We’re excited to work together to strengthen engagement with our communities and demonstrate the value bp offers across fuel, convenience, loyalty and partnerships.”

The appointment adds to Bastion’s client activity across Australia and New Zealand, where the agency combines independent ownership with the capabilities of a global network.

www.bastionagency.com

www.bp.com

Follow Marketing Report on LinkedIn