Cobigo and Michal join Publicis Conseil as ECDs

The pair will help shape and lead global creative strategies for several of the agency’s major international brands.

Publicis Conseil has appointed Yann-Gaël Cobigo and Thibault Michal as Executive Creative Directors, strengthening the agency’s creative leadership across international accounts.

Originally from Paris, Cobigo and Michal have spent most of their careers in London, working at agencies including R/GA, Media Arts Lab, BBH and VML. Their experience includes international campaigns for Apple, Audi, Heinz, The Athletic and Coca-Cola.

Cobigo and Michal bring global campaign experience

Over the past three years at Ogilvy WPP/OpenX, the pair worked on several high-profile global Coca-Cola campaigns. Their work included The World Needs More Santas, the brand’s 2023 global Christmas campaign, as well as campaigns connected to the Paris 2024 Olympic Games and Milano Cortina 2026 Olympic Winter Games.

They also led the worldwide Coca-Cola and Star Wars collaboration, bringing together the two brands in a campaign aimed at audiences across markets.

Creative work recognised internationally

Cobigo and Michal’s work has received recognition at international creative festivals. Their Coca-Cola campaign for the Paris 2024 Olympic Games has also entered the permanent collection of the Musée des Arts Décoratifs in Paris.

Their appointment adds further international creative experience to Publicis Conseil as the agency continues to expand its global operations and capabilities.

Publicis Conseil expands international creative expertise

Marco Venturelli, CEO and CCO of Publicis Conseil: "Yann-Gaël and Thibault bring real experience in global brands and international creation. Their arrival adds even more strength to our teams in areas that are increasingly important to our clients. We’re delighted to welcome them to Publicis Conseil."

Yann-Gaël Cobigo and Thibault Michal: "Joining Publicis Conseil at such an exciting moment in its journey is a fantastic opportunity. We’ve long admired the creative ambition Marco Venturelli, Agathe Bousquet and the entire team have built here. We share the belief that the strongest ideas are those that can cross cultural borders while remaining deeply human. We’re thrilled to begin this new chapter together."

www.publicisconseil.fr

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