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The agency will lead digital strategy and operations across performance, customer relationship management, and creative development for all three clients.

The agency will oversee social strategy and creative for Whole Earth and Tyrrells as the first phase of a broader, long-term partnership.

The agency will lead WKD’s next phase of growth in the UK and Ireland, focusing on engaging its audience and embedding the brand into cultural moments important to the next generation of drinkers.

The appointment follows two separate pitch processes in EMEAI and APAC, building on a strong partnership in China and replacing multiple incumbent agencies globally.

While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.

In this role, Narain will report to Bruno Bertelli and lead the agency’s strategic direction, ensuring its offerings continue to set benchmarks for creativity, excellence, and innovation.

The partnership covers strategic media planning and buying, creative automation, digital channel optimization, and organic social content, all managed under a single team to drive measurable business outcomes.

Under the agreement, LOUD Collective will provide advisory, brand strategy, and operational support, alongside AI-driven technology solutions to support ASCEND’s scaling efforts.

The annual benchmark aggregates results from major global and regional effectiveness awards, highlighting work that demonstrates measurable business impact.

The new agency, Mediaplus (HOC Singapore) Pte. Ltd., began operations on March 1, 2026, strengthening Mediaplus’ presence in Asia and supporting its international expansion strategy.

The partnership will see FINN Partners collaborate with Palladium’s in-house teams across Spain and the Americas to deliver integrated PR and communications strategies.

The partnership will cover brand strategy and media activation across video, digital, social and influencer channels, supporting a portfolio of over-the-counter healthcare brands.

Omnicom Media Group has appointed Bradley Rogers as chief executive officer of OMD USA, effective March 23, as the agency focuses on strengthening leadership in its largest market.

The role brings together these capabilities into a unified function that supports dentsu’s media, creative and experience practices, with a focus on delivering more connected and effective outcomes for clients.

Independent agency Yes& has acquired Atlanta-based brand and design studio Metaleap Creative, as part of a broader strategy to strengthen its creative capabilities and expand its presence in the U.S. Southeast.

The 2026 WARC Media 100 has been released, ranking the world’s most awarded campaigns, agencies and brands based on results from leading global and regional media awards in 2025.

VCCP has promoted three planners to senior strategic roles, strengthening its leadership team and recognising talent developed within the agency network.

Unlike traditional AI tools that mainly generate insights or content, agentic systems can reason, plan and act.

Fifteen agency teams will compete in a 48-hour race designed to test their planning skills and knowledge of the medium.

The platform includes tools such as MMM, GeoMMM, Ad Copy AI and Brand Equity to help connect media investment with measurable business outcomes across the brand portfolio.

The Playbook follows the IPA’s 2025 report, The Price Isn’t Right, which highlighted the tension between agencies’ desire to innovate and their reliance on traditional models.