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The agency will now handle both creative development and media planning for the brand, with a focus on increasing purchase frequency and expanding consumption occasions within the savoury snacking category.

The independent agency will take over responsibilities at the end of May, overseeing media planning and buying across Vax’s floorcare portfolio, which includes electrical appliances and cleaning products.

The group also posted total revenue of €667 million for the period, supported by strong performance in the United States and continued contributions from recent acquisitions.

The partnership marks Cachasol’s first dedicated PR representation, with the agency tasked with leading strategic communications and media relations as the brand builds awareness beyond Mexico.

Kepler has been appointed media agency of record for Daily Harvest, supporting the brand’s expansion beyond its subscription-based model and into broader consumer engagement.

Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.

The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement

The agency will lead a review of British Equestrian’s current sponsorship landscape while developing a long-term approach to partnerships.

The partnership builds on a year of project-based collaboration focused on refining Dropbox’s social approach, including audience analysis, channel strategy, visual identity development and campaign execution.

WPP has appointed Anne-Isabelle Choueiri as Chief Transformation Officer, tasking her with driving the operational delivery of its Elevate28 growth strategy.

The influencer marketing boom is no longer fueled by million-dollar mega-deals.

The move follows the announcement in late 2025 of an expanded collaboration between AKQA and ITOCHU, which builds on five years of joint work.

Emblem Public Relations has been appointed agency of record for LAIE Vermouth, marking the start of a campaign to introduce Spain’s vermouth culture to the United States.

The partnership enables PHA Group to collaborate with agencies across PROI’s global footprint, supporting cross-border campaigns and knowledge exchange.

The Ogilvy Group has appointed Carol Reed as Global Chief Innovation Officer, a newly created position focused on developing products, services and business models to expand the agency’s offering and drive client growth.

160over90, a division of WME Group, is a leading global sports and culture-first agency with over 670 employees across the US, UK, EMEA, and APAC.

FINN Partners has unveiled Travel with Tastemakers, a global report offering an intimate look at more than 25 destinations through the perspectives of leading creatives.

The partnership will see Echo-Factory support Catalina Island Health with brand positioning, strategic marketing, digital campaigns, and patient acquisition programs aimed at increasing awareness of the organization’s healthcare services and expanding access for both residents and visitors of Santa Catalina Island.

The agency will develop a comprehensive program encompassing earned media, social media, and strategic content to elevate Clear Channel Outdoor’s visibility, amplify executive voices, and position the company as a leader in out-of-home (OOH) advertising.

Kasim takes on the newly created role as the agency also introduces the 2026 edition of its Cultural Zine, a report that examines shifting consumer behaviour and cultural trends shaping brand strategy.

In this interview, he explains how he plans to raise creative standards, harness AI and data without losing human judgment, and help DEPT deliver work that travels globally while staying locally relevant.