AMV BBDO promotes Andre Sallowicz to ECD

AMV BBDO has appointed Andre Sallowicz as Executive Creative Director, expanding his leadership role within the agency’s global creative operations.

Andre Sallowicz joined the agency in May 2022 from adam&eveDDB and currently oversees global creative for AMV BBDO’s Mars Petcare portfolio, including Sheba and Whiskas. His remit now also covers Cesar and Pedigree.

Expanded leadership across Mars Petcare brands

During his time at AMV BBDO, Andre Sallowicz has contributed to shaping a more socially driven and culturally relevant approach to brand building. His work has received recognition at Cannes Lions, D&AD and The Clios.

One of the campaigns developed under his leadership is Whiskas’ “Cat Conversion”, which used data to engage 4.5 million Australians who dislike cats and reposition feline ownership through cultural participation.

Campaigns blending storytelling and entertainment

For Sheba, Andre Sallowicz led “The Lost Pharaoh’s Cat”, a global platform combining science, storytelling and product messaging. He also oversaw “Gravy Race”, a social-first entertainment format designed to showcase the product through live content. The campaign earned four Cannes Lions and a D&AD Yellow Pencil.

Brazilian-born Andre Sallowicz has worked across South America, Asia-Pacific and Europe, collaborating with brands including Heineken, Unilever and Mars.

Industry recognition and creative track record

His career achievements include being ranked the top Art Director globally at Cannes Lions and in The Drum World Creative Rankings. His portfolio features 43 Cannes Lions, including a Grand Prix, a Titanium Lion and 17 Gold Lions, alongside multiple top honours across global advertising awards. His wider accolades include five D&AD Yellow Pencils, a D&AD Impact White Pencil, two Grand Clios and two Grand Effies.

Before joining AMV BBDO, Andre Sallowicz held senior creative roles at Almap BBDO in São Paulo, Colenso BBDO in New Zealand and adam&eveDDB in London.

Andre Sallowicz, Executive Creative Director, AMV BBDO: "I'm incredibly proud of what we've built together over the past few years. AMV is home to some of the best creative talent in the industry, and I'm excited to continue pushing the work forward, building ideas that live in culture, connect meaningfully with audiences and drive real impact for our clients."

Xavier Rees, CEO: "Andre is an exceptional creative leader, who is as obsessed with effectiveness as he is with craft. With his modern thinking and ideas of all shapes and sizes, he continues to play a key role in keeping our creative output innovative and impactful."

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