Ripple Foods selects NOVUS as media agency

Ripple Foods has appointed as its media agency of record to oversee full-funnel media strategy and activation across the company’s national portfolio.

The partnership begins with a campaign supporting Ripple Kids, the company’s pea-protein milk range for children aged one to five. The campaign will focus on connecting brand storytelling with household trial through audience targeting and retail media integration.

NOVUS to lead full-funnel media strategy

NOVUS will use its analytics and optimisation tools to help target high-intent shoppers and measure the relationship between brand awareness and in-store conversion.

Libby Morgan, CEO, NOVUS: “Ripple is a brand that is redefining expectations in its category. Our job is to build a connected media ecosystem that drives awareness, trial, and repeat purchase using data, retail media, and next-generation measurement to ensure every investment delivers real impact.”

Ripple Foods selected NOVUS based on its experience within the consumer packaged goods sector and its focus on connecting media investment with measurable business outcomes.

Retail media and analytics central to partnership

The agency’s capabilities across retail media networks, geospatial analytics through its DeCoder platform, and performance measurement played a key role in the appointment.

Becky O'Grady, CEO, Ripple Foods: “NOVUS brings a level of precision and connectivity across the media ecosystem that aligns with how modern brands need to grow. As we expand our reach with families nationwide, their ability to connect awareness to action, particularly within retail environments, makes them a strong partner for our next chapter.”

NOVUS said the partnership reflects its broader approach to media strategy, combining insight, activation and measurement with AI-driven capabilities, identity resolution and attribution tools.

Partnership expands NOVUS CPG portfolio

The agency also stated that integrating proprietary and third-party data allows it to create more responsive media strategies while maintaining governance as its technology capabilities expand.

The account win further strengthens NOVUS’ client roster within the consumer packaged goods category and expands its work across brand and performance media campaigns.

www.novusmedia.com

www.ripplefoods.com

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