VML New York tops One Show 2026 rankings

VML New York has been named Agency of the Year in The One Show 2026 Global Creative Rankings, based on points awarded for wins at this year’s competition.

The rankings recognise agencies, brands, production companies and creative professionals across global markets, with points allocated according to One Show Pencil wins, Merits and special awards.

Rethink and Uncommon rank among top agencies

Rethink Toronto placed second in the global agency rankings, followed by Uncommon Creative Studio London in third place. Serviceplan Germany Munich and Ogilvy New York completed the top five.

In the independent agency category, Rethink Toronto secured the top position ahead of Serviceplan Germany Munich. Courage Inc. Toronto and Motion Sickness Auckland shared third place.

The agency network rankings were led by Ogilvy Group, with VML and TBWA Worldwide ranking second and third respectively.

Vaseline campaign leads highest-ranked work

The highest-ranked campaign in this year’s rankings was “Vaseline Verified” for Vaseline by Ogilvy Singapore, alongside Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York.

“Caption With Intention” for Rakish Entertainment by Omnicom Chicago ranked second, while “Three Words” for AXA by Publicis Conseil Paris placed third.

Among brands, Vaseline took the top position ahead of Apple and IKEA. Unilever led the brand parent company rankings, followed by Heineken and Apple.

Regional winners announced across global markets

The United States ranked first among countries, followed by the United Kingdom and Canada. North America led the regional rankings ahead of Europe and Latin America.

Regional Agency of the Year honours went to Ogilvy Singapore for Asia Pacific, Uncommon Creative Studio London for Europe, Grey México México City for Latin America, Ogilvy South Africa Cape Town for Middle East & Africa, and VML New York for North America.

The rankings are calculated using a points system based on award wins, including Gold, Silver and Bronze Pencils, as well as special honours such as Best of Show and Best of Discipline awards.

The One Show rankings are organised by The One Club for Creativity, the non-profit organisation behind awards programmes including The One Show, ADC Annual Awards and ONE Asia Creative Awards.

www.oneclub.org

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