Jaguar Land Rover appoints WPP as global growth partner

WPP has been appointed by JLR as its global growth and marketing partner in a collaboration designed to support the automotive company’s portfolio of luxury vehicle brands.

The partnership covers Range Rover, Defender, Discovery and Jaguar, bringing together WPP’s creative, AI, data and technology capabilities with JLR’s internal marketing and creative teams.

WPP creates integrated model for JLR

The agreement introduces a co-located structure combining talent from across WPP with JLR’s in-house marketing specialists.

According to the companies, the partnership is intended to move beyond traditional agency models by using an integrated approach spanning creative, media, production, customer experience and strategic consultancy.

The collaboration will operate through WPP Open, the company’s AI-enabled marketing platform, and includes an outcome-based remuneration model linking WPP’s compensation to JLR’s business growth objectives.

AI and creativity central to partnership

Lennard Hoornik, Chief Growth Officer, JLR: “To supercharge the growth of our modern luxury brands, we needed to think differently. Together with WPP we want to resolve the traditional contradiction between scale and intimacy. Our joint vision for a single, AI-powered modern luxury marketing organisation is the solution.”

The partnership reflects increasing demand from global brands for integrated marketing structures that combine AI-driven capabilities with creative and customer experience functions.

WPP said the unified team will support JLR in delivering more personalised customer experiences while scaling marketing operations internationally.

WPP expands AI-focused client strategy

Cindy Rose, CEO, WPP: “This partnership is a testament to our shared ambition for the future of marketing. Our new mission at WPP is to be the trusted growth partner for the world’s leading brands in the era of AI. We are thrilled to embark on this journey with JLR, reimagining growth for their iconic brands.”

The companies said the partnership is designed to support long-term transformation across JLR’s marketing operations and strengthen brand performance globally.

Cindy Rose: “By combining the brilliance of human creativity with the transformative power of AI on WPP Open, we will help JLR create customer experiences of unparalleled intimacy and luxury, at scale, while writing a new playbook for growth.”

www.wpp.com

www.jlr.com

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