Allwyn appoints VaynerMedia for social remit

Allwyn has appointed VaynerMedia EMEA as its social creative and production agency of record across Europe and North America as part of a broader shift toward social-first marketing.

The two-year partnership will see VaynerMedia support Allwyn’s global brand strategy through platform-first creative campaigns designed for social channels including Instagram, TikTok, Facebook, and YouTube Shorts.

The appointment reflects Allwyn’s move to place social content at the center of its marketing efforts, with the company aiming to strengthen brand awareness and engagement through culturally driven creative work.

Allwyn prioritises platform-first marketing

The remit covers both Europe and North America, with VaynerMedia tasked with delivering social-native creative strategies at scale. The agency will work alongside Allwyn’s marketing leadership to develop content tailored to how audiences consume media across social platforms.

Allwyn said the partnership forms part of a wider effort to modernise its customer communications and connect with audiences through the platforms where they spend the most time and attention.

Tatiana Jouanneau, group chief brand officer, Allwyn: “Today, attention is earned in the scroll, not assumed. Allwyn will be showing up with ideas that are native to the platforms, grounded in culture, and impossible to ignore.”

Tatiana Jouanneau added: “VaynerMedia stood out for exactly that - their instinct for where culture is going and their ability to turn it into work that connects in real time.”

VaynerMedia expands global client relationship

VaynerMedia said the partnership reflects increasing demand from brands for social-first strategies focused on audience relevance and cultural engagement.

Marcus Krzastek, international president, VaynerMedia: “You cannot build a modern, global brand without a social-first mindset that prioritises consumer attention and culture.”

Marcus Krzastek added: “We are thrilled to partner with the Allwyn team to produce platform-native creative at scale and drive real, measurable impact for their business.”

The partnership takes effect immediately.

www.allwyn.com

www.vaynermedia.com

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