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The reveal formed the centrepiece of a coordinated display across more than 150 Ocean Outdoor digital screens in four host cities.

The agency will oversee the festival’s content strategy, creative platform and multi-channel storytelling across social media, performance marketing and onsite production.

The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.

The acquisition expands Bond’s global reach and strengthens its ability to help brands activate data intelligence across nearly 200 million consumer profiles, powering AI-driven personalisation and loyalty growth strategies.

The collaboration, supported by consultant Owen Johns at Ocean & Sky, marks the beginning of a strategic partnership aimed at deepening Severn Trent’s regional connection and celebrating its distinct approach to serving communities across the Midlands.

The announcement comes as the countdown reaches 100 days to the Opening Ceremony of the Milano Cortina 2026 Olympic Winter Games.

Titled Must Be Love, the film marks the return of The Bears to TV screens, celebrating the moments of affection and connection that make travel memorable.

The campaign playfully captures the magic of turning inspiration into reality, featuring people pulling stylish furniture and décor out of small Wayfair boxes as if by magic.

The collaboration brings together VIOOH’s global programmatic platform with London Lites’ growing network of high-impact digital screens.

The decision unifies media duties for the combined business under one agency, marking a major consolidation within the UK’s largest mobile network operator.

The festive initiative promotes the brand’s multi-platform Christmas offering across print, membership, and live events — including its debut on television.

McDonald’s and Leo UK have unveiled World Menu Heist, a nationwide integrated campaign introducing a selection of McDonald’s most popular international menu items to UK restaurants for the first time.

UK insurance company Policy Expert has appointed Goodstuff and Forsman & Bodenfors, both part of the Stagwell network, to lead its media planning, buying, and brand development across the UK.

Sainsbury’s clothing brand Tu has unveiled the second phase of its Autumn/Winter 2025 campaign with an immersive digital installation at Outernet London.

Squarespace has unveiled its latest brand campaign, expanding on its Change Your World series with three new films that celebrate creativity, individuality, and the power of turning unconventional ideas into thriving businesses.

Set to launch at the beginning of next year, the nationwide campaign will run across several years and focus on raising awareness of the benefits of investing, while making participation more inclusive and accessible.

Following its initial launch last month, the campaign now extends beyond traditional media, appearing in unexpected places such as on the side of sheep and on golf balls lost in the rough—each representing surprising spots with reliable O2 coverage.

Intelligent advertising platform MediaGo has become an official member of IAB UK, the industry body representing the United Kingdom’s digital advertising sector.

Developed with creative agency VCCP and media agency Wavemaker, the campaign empowers Londoners to support victims while reinforcing that criminal behaviour carries serious consequences.

The agency has been tasked with redefining the iconic charity campaign, building a new strategy and creative platform that will reignite national passion and participation.

Domino’s appointed Havas Media as its first and only media agency nearly three decades ago, supporting the brand as it grew from challenger to market leader.