Dirt & Glory Media wins Henley Festival creative brief
Dirt & Glory Media has been appointed lead creative and social content agency for Henley Festival 2026 after a competitive pitch. The agency will oversee the festival’s content strategy, creative platform and multi-channel storytelling across social media, performance marketing and onsite production.
Henley Festival, known as the UK’s only black tie music and arts event, selected the agency for its cultural insight and ability to deliver impactful creative across platforms.
Agency develops Nights That Stir The Soul concept
Dirt & Glory’s creative platform Nights That Stir The Soul reflects the festival’s mix of glamour, artistry and riverside atmosphere. The concept aims to capture the emotional resonance of music, performance, food, comedy and culture that defines the event.
The agency will produce a full content suite, including a brand film, cinematic trailers, artist interviews, behind-the-scenes features, photo essays, real-time storytelling and user-generated moments for Instagram, TikTok, Facebook, YouTube and LinkedIn.
Leadership perspectives
Nigel Brown, founder, Dirt & Glory Media: "Henley Festival is unlike anything else in the UK - a place where music, art, culture and sheer joy collide against one of the most beautiful backdrops imaginable. From the black-tie magic to the floating stage, it’s a festival that truly stirs the soul. We’re thrilled to bring its 2026 story to life through a bold, cinematic and deeply human creative platform. Winning this brief means the world to our team, and we can’t wait to help audiences rediscover the enchantment of Henley Festival."
Jo Bausor, CEO, Henley Festival: "Dirt & Glory impressed us with their understanding of what makes Henley Festival so special - the sophistication, the creativity, the eclectic programming, the sense of wonder that sweeps across the river each night. Their Nights That Stir The Soul platform captures the essence of who we are and where we’re going. We’re excited to partner with a team that brings such vision, craft and passion, and we look forward to working with them to shape an unforgettable 2026 festival season."
Festival seeks to strengthen its position
The partnership comes as Henley Festival continues to reinforce its role as a distinctive cultural event, offering an elevated alternative within a crowded festival landscape. Dirt & Glory’s approach supports Henley’s goal of offering an evening of creativity, glamour and multi-sensory experiences that stand apart.
Development of the 2026 content ecosystem will begin this winter, with full creative rollout starting in early 2026. The work will culminate in extensive onsite content capture during the festival.
Together, Dirt & Glory and Henley Festival aim to deliver a campaign that celebrates artistic excellence, highlights rising talent and brings the festival’s riverside experience to audiences at scale.
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