UEFA reveals Euro 2028 campaign across UK screens

UEFA marked the launch of Euro 2028, set to be hosted by the UK and Ireland, with a large-scale moment in London’s Piccadilly Lights at 20:28 on Wednesday 12 November. The reveal formed the centrepiece of a coordinated display across more than 150 Ocean Outdoor digital screens in four host cities.

The activity, delivered in partnership with local authorities in Newcastle, Liverpool, Manchester and Birmingham, introduced the visual identity of the championship and highlighted key details for fans.

UEFA reveals the Euro 2028 campaign identity

A five-minute takeover at Piccadilly Lights began at 20:26 with a countdown to 20:28. Full-motion video placed supporters and players at the heart of the experience before unveiling the creative direction for the tournament, confirming the schedule and showcasing the names of the host cities.

Euro 2028 will be co-hosted by England, Scotland, Wales and the Republic of Ireland and is projected to run from 9 June to 9 July 2026. Nine stadiums will stage matches, including Wembley, Hampden Park in Glasgow and the National Stadium of Wales in Cardiff.

Ocean Outdoor supports UEFA with citywide coverage

Earlier this year, Ocean Outdoor broadcast highlights of the UEFA Women’s Euro 2025 tournament in partnership with EE. Curated clips from 31 matches were shown across 11 UK cities as England’s Lionesses successfully defended their 2022 title.

www.uefa.com

www.oceanoutdoor.com

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