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First launched in 2007 as a pilot project in Philadelphia, the FBI’s Digital Billboard Initiative has grown into a network of more than 10,000 digital screens nationwide.

The Grand Jury will meet in New York this month to review shortlisted work and select the winning entry. The award recognises marketing that demonstrates measurable business impact alongside strategic thinking and creative execution.

The United States market for artificial intelligence in media and entertainment is projected to grow significantly, driven by increased adoption across content creation, advertising and production workflows.

The campaign highlights how the brand’s connected product ecosystem supports hosting at home, from premium displays to kitchen and climate-control appliances, as consumers prepare for large-scale viewing events.

The campaign, Find What’s Within, highlights the organisation’s emphasis on building confidence and supporting individual growth through its programmes.

Smithfield Foods has assembled a new integrated agency team to strengthen its brand strategy and support growth across its portfolio of packaged meats and fresh pork products.

The agency will lead brand strategy, media planning and investment, digital marketing, and analytics as BODYBAR scales its presence, with plans to open 70 studios in 2026.

Working alongside its digital performance group WePlay, the agency will oversee media relations and develop integrated campaigns aimed at increasing visibility, driving ticket sales, and growing the league’s fan base across North America.

The deal includes a single digital structure with two display faces. With this addition, the company’s Triad portfolio exceeds 40 digital faces, reinforcing its coverage along key transport corridors.

Developed with independent creative shop Ugly Agency, the initiative centres on a Change.org petition supported by a multi-channel rollout across film, print, social media and experiential activations.

The move positions the agency’s healthcare professional and consumer advertising business within a broader transformation focused on creative capability, network integration and AI-enabled tools across the Omnicom Health ecosystem.

Founded in 2023 by Chad Janis, Grüns operates in the greens supplement segment and has built a direct-to-consumer and retail presence in the US.

The Don’t Be Chicken campaign marks Bojangles’ push into a market known for established favourites, using humour and provocation rather than price-led messaging to attract attention.

The move strengthens digital out-of-home advertising opportunities in the communities of Barnwell and Bamberg.