Agentio scales SURI's US creator marketing

The campaign focused on building brand awareness in the US through YouTube creator partnerships

Agentio has released results from its work with oral care brand SURI, showing how its AI-powered creator advertising platform supported the company's expansion into the US market without increasing the size of its internal marketing team.

The campaign focused on building brand awareness in the US through YouTube creator partnerships. According to Agentio, the platform automated creator sourcing, campaign management, content review and performance measurement, allowing SURI to manage the programme with a single team member.

AI streamlines creator campaigns

Agentio combined audience matching, workflow automation and campaign analytics within a single platform, enabling SURI to manage creator advertising as a scalable media channel rather than a series of individual influencer partnerships.

During the first five months of the programme, SURI established 153 creator partnerships spanning more than 45 content categories. The campaign generated 6.46 million impressions while maintaining view-through rates above 80 percent.

Performance improves over time

According to Agentio, campaign efficiency increased throughout the programme. Cost per thousand impressions (CPM) fell to 60 percent below contracted rates, while cost per acquisition (CPA) declined by 70 percent compared with launch. Media Mix Modeling also attributed 2.5 times greater business impact than traditional discount code attribution.

The platform also enabled SURI to expand beyond conventional lifestyle creators by identifying audiences across categories including architecture, gardening and ASMR using AI-powered audience matching.

Expansion without increasing headcount

Arthur Leopold, CEO and co-founder, Agentio: "Creator advertising has become one of the most effective ways to build trust with consumers, but operational complexity has prevented many brands from treating it like a true media channel. SURI's U.S. expansion shows what's possible when AI removes that friction. The result is a creator program that compounds: integrations that keep working long after they go live, CPMs that keep falling, and acquisition that keeps getting more profitable. With nearly 50 percent of consumer attention already on creator content but just 2–3 percent of ad budgets there today, that gap represents one of marketing's biggest opportunities."

Eli Borkowski, Influencer Marketing Lead, SURI: "We were in a very lucky, but tricky situation where we had the backing and the budget from the business to start scaling in the U.S., but we weren't able to find the team power and the time needed to spend budgets. Agentio has allowed us to scale rapidly without putting additional pressure on our team, helping us achieve growth in a sustainable and efficient way."

www.agentio.com

www.trysuri.com

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