ARK expands Goodwood remit with US launch

The expanded remit follows ARK's appointment as lead creative agency for Goodwood Revival in December 2025, after a competitive pitch managed by Ingenuity+

ARK Agency has expanded its relationship with Goodwood as the motorsport and events brand prepares to launch its first international membership offering in the United States.

The expanded remit follows ARK's appointment as lead creative agency for Goodwood Revival in December 2025, after a competitive pitch managed by Ingenuity+. Since then, the agency has developed the creative strategy and consumer campaign for the 2026 edition of the event.

Agency supports Goodwood's US ambitions

The partnership has broadened as Goodwood prepares to launch the Goodwood Road Racing Club of America (GRRC), a California-based membership programme scheduled to debut in 2027. The move marks the first time Goodwood has expanded one of its properties internationally.

The US club will be supported by founding patrons Sir Jackie Stewart, Mario Andretti and Richard Petty. Goodwood said the expansion builds on its longstanding relationship with the United States, from historical ties dating back to the 3rd Duke of Richmond's support for American independence to the role American drivers have played in the organisation's motorsport heritage.

ARK brings international brand experience

ARK's work for Goodwood spans brand strategy, positioning, creative design and communications strategy, extending beyond a traditional advertising remit.

The agency's leadership team brings international experience from previous roles across the UK and the United States. Founder Mike Wilton previously served as Managing Director of M&C Saatchi LA before joining Anomaly, where he worked on brands including Unilever, MINI, Uber, Coca-Cola and PokerStars. Co-founder Mat Goff was CEO of adam&eveDDB New York and has worked with brands including PlayStation, Peloton and Heineken.

The wider senior team has also led work for international clients including Google, Spotify, Eurostar, Amazon and the International Paralympic Committee.

Partnership grows beyond Goodwood Revival

Hannah Corkish, Director of Group Marketing and PR, Goodwood: "ARK has been a fantastic partner since its appointment to Goodwood Revival, bringing fresh creative thinking and a deep understanding of what makes Goodwood unique. As we take our first steps into the US, having a team with proven international experience and a shared ambition for the brand gives us real confidence for the opportunities ahead."

Mike Wilton, Founder, ARK: "Our partnership with Goodwood started with a shared love of storytelling and craft, and it's brilliant to see that relationship grow as Goodwood looks beyond the UK for the first time. Bringing the spirit of Goodwood to American audiences is an exciting creative challenge, and one our team - with real experience of building brands on both sides of the Atlantic - is ready for. This is just the beginning of what we hope will be a long and ambitious partnership."

www.arktheagency.com

www.goodwood.com

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