QuikTrip targets World Cup visitors with OOH ads

The activation features a series of digital billboards designed to reflect the countries participating in the tournament

Laughlin Constable has launched Welcome In, World, an out-of-home campaign for convenience retailer QuikTrip that welcomes international visitors to host cities across the United States during the 2026 FIFA World Cup.

The campaign extends QuikTrip's in-store greeting, Welcome in!, into major tournament markets including Dallas, Houston, Kansas City and Atlanta, using digital out-of-home advertising to greet football fans arriving from around the world.

Agency builds campaign around hospitality

The activation features a series of digital billboards designed to reflect the countries participating in the tournament. In Atlanta, placements at Centennial Yards display QuikTrip's Freezoni drinks using the colours of competing national flags.

Five animated executions highlight countries playing against one another in scheduled World Cup fixtures, while additional static and digital displays rotate the flags of nations competing in matches hosted across Dallas, Houston and Kansas City. The campaign runs until 19 July, following the tournament final, with additional placements around Mercedes-Benz Stadium and State Farm Stadium in Atlanta.

Dawn Deal, Head of Marketing, QuikTrip: "The World Cup is one of the few events that brings the entire world together. Millions of fans travel to our host cities for the event, so we wanted to make sure that QuikTrip was there to welcome them in from the moment they arrive. 'Welcome in, World' celebrates the excitement, energy, and cultural connection that the tournament creates while reflecting the hospitality that keeps our customers coming back every day. Together with Laughlin Constable, we created a moment that extends that same welcome to fans around the globe."

World Cup activation spans host cities

Laughlin Constable said the campaign was designed to build on QuikTrip's established customer experience while engaging international visitors during one of the world's largest sporting events.

Jon Laughlin, Chief Creative Officer, Laughlin Constable: "We immediately knew that the World Cup was an event that QuikTrip needed to be a part of. Working with Dawn and the team to create the OOH placements for 'Welcome in, World' has been an incredibly rewarding endeavor. It captures the authentic hospitality that QuikTrip extends to its consumers, and this moment gave us a chance to extend that feeling from individual stores to entire cities."