Talon acquires US OOH specialist PJX Media

The company will gain access to Talon's programmatic, technology, data and measurement capabilities

Talon has acquired US out-of-home (OOH) specialist PJX Media as part of its expansion in the North American market. Financial terms of the transaction were not disclosed.

PJX Media will continue to operate under its existing brand following the acquisition. The company will gain access to Talon's programmatic, technology, data and measurement capabilities while maintaining its existing client relationships and day-to-day operations.

Combined business expands US footprint

The acquisition combines two independent OOH specialists and expands Talon's presence in the US market. The companies said the transaction brings together complementary capabilities across media planning, technology and data.

Sue Frogley, global CEO, Talon: "This is an important step for Talon and a strong signal of our continued commitment to the US market. PJX is a highly respected business with a strong team, a great reputation and a very complementary offer. Together, we are creating a stronger platform for clients, partners and future growth."

Leadership outlines integration plans

Ryan Laul, CEO, Talon North America: "PJX has built a fantastic business with real momentum in the market, and this acquisition brings together two teams with shared values, deep expertise and a clear focus on delivering for clients. It gives us even greater scale and capability in the US, while keeping the specialist approach that matters so much to our partners and customers."

Rick Robinson, CEO, PJX Media: "Joining Talon marks an exciting new chapter for PJX. We have built our business around agility, service and specialist expertise, and this partnership allows us to build on that with access to broader technology, data and effectiveness capabilities. It is very much business as usual for our clients, with even more opportunity ahead."

www.talonooh.com

www.pjxmedia.com

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