ROSA PARIS brings many worlds to Westfield
According to Westfield, the campaign places Gen Z at the centre of the creative approach
ROSA PARIS has developed a new international brand campaign for Westfield, introducing a film designed to reflect the shopping destination's focus on retail, dining, leisure and entertainment experiences.
The campaign, launching in July 2026 across Europe and the US, centres on the tagline Many worlds, one place. The hero film follows four friends travelling through a series of imagined environments representing fashion, beauty, food and entertainment before concluding on a rooftop scene.
Film targets Gen Z audiences
According to Westfield, the campaign places Gen Z at the centre of the creative approach, reflecting a demographic that accounts for 31 percent of visitors across the brand's European destinations.
The film was directed by Adrien Lagier and Roman Bellity of BIG Productions and combines live action with CGI, 3D and artificial intelligence. The original soundtrack, My Worlds, was composed by TONAL, featuring Yanis Hadjar, Alexandre Legallicier and Vincent Goazempis.
Campaign rolls out internationally
The campaign will run across Westfield centres, television, digital channels and cinemas. In addition to the one-minute, 45-second hero film, the campaign includes versions ranging from 10 to 45 seconds for different markets.
Tristan Ehringer, Group Marketing Director, Unibail-Rodamco-Westfield: "This film embodies our vision: creating unique destinations that bring people together around extraordinary experiences. It reflects our ambition to make Westfield a platform for discovery, inspiration, and connection – where everyone can explore new trends, enjoy memorable moments, and share experiences with the people they love."
Agency develops creative concept
Jean-François Sacco, co-founder, ROSA PARIS: "We wanted to create an offbeat and fantastical world throughout the film – one that makes you feel the emotion, the wonder, and the modernity of the Westfield experience."
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