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The study outlines major shifts in strategic capability, growing concerns around artificial intelligence, and widening inequalities across gender, ethnicity and wellbeing.

The contract, valued at up to 180 million euro over five years, will support efforts to bring EU priorities and achievements closer to citizens across Member States.

The proposition blends advanced technology with cultural insight to identify and amplify stories that resonate with consumers and support strategic business goals.

The move combines consumer, corporate, technology and financial services expertise, forming a unified communications offer within the global challenger network.

The companies plan to close the transaction by the end of Wednesday. Once completed, the merger will form a combined organisation positioned as a global leader in marketing and sales services.

Ogilvy Health will also lead the development of a website designed to provide stakeholders with dynamic, measurable communications.

The agency has been appointed by Baros Maldives, La Réunion, and weloveholidays for ongoing PR and communications work.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

American Outdoor Grill has selected Merlot Marketing as its agency of record, a move designed to raise awareness of the brand’s American-built craftsmanship and strengthen its position in the outdoor-living market.

She will oversee Advertising, PR, Social and Influence, Customer Experience, and Consulting, with a mandate to strengthen client value, develop talent, and drive growth across the market.

The firm will join H/Advisors, Havas’s global strategic communications consultancy, further bolstering its presence across Germany, the DACH region, and Europe.

The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.

The work humorously captures the modern-day confusion and overchoice that define the skincare category, where contradictory advice and product overload often lead to what the brand calls “skincare burnout.”

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

The Public Relations and Communications Association (PRCA) has announced a strategic alliance with the Pan-African Agency Network (PAAN), marking an important step in advancing professional standards and collaboration across Africa’s creative and communications sectors.

Kramer most recently served as Chief Marketing and Communications Officer at Accenture, where she led a global, technology-driven marketing function.

The study underscores that for PR professionals to succeed today, credibility must be earned continuously—by blending the authority of traditional media with the reach and immediacy of social platforms.

A new truth is crystallizing in the marketing world: purpose and profit are not opposing forces, but two sides of the same coin.

The PR, Comms & Marketing 2026 Outlook reveals that 41 percent of practitioners do not expect AI to significantly alter their role in the coming year, while 28 percent believe the industry is underestimating the scale of its impact.

Leopard PR, founded by former journalist Harry Clynch, helps African entrepreneurs and businesses gain global recognition.

Growth was broad-based across all regions, with the U.S. accelerating to +7.1%, reflecting continued client demand and momentum in AI-led services.