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The women-owned integrated marketing and PR agency will support Apex with strategic media relations, executive visibility and thought leadership initiatives.

Fintech PR firm William Mills Agency has been selected by CD Valet to lead its public relations and marketing efforts, supporting the growth of the digital certificate of deposit marketplace.

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support.

The Public Relations and Communications Association (PRCA) has published an updated definition of public relations following a consultation with members and industry leaders, aiming to reflect how the discipline operates today.

The appointments introduce two newly created roles and see the pair working alongside Noël Bunting to shape the agency’s global creative output across its international client portfolio.

The research, due for publication later this year, will analyse the role of public relations beyond traditional indicators such as Gross Value Added and employment.

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The agency will manage integrated communications for a curated selection of González Byass USA’s portfolio, targeting trade, consumer, and lifestyle media.

The remit places Splendid at the centre of brand storytelling, with responsibility for social planning, content and community management.

The PHA Group has been appointed by Ulike to lead a comprehensive PR campaign aimed at raising the profile of the at-home beauty technology brand and driving growth in the UK market.

The Vienna Tourist Board invited the entire Scottish village of Dull to visit the Austrian capital and judge whether the city is dull in January, in a campaign developed with Jung von Matt DONAU.

The company reported quarter four organic growth of 5.9%, driving solid performance across all regions.

The appointment expands Ripley PR’s work across the skilled trades, B2B technology and manufacturing sectors.

The brief supports the travel media network’s growth across travel, adtech and commercial media markets.

The paper addresses the growing use of AI across the profession, from research and insight to content creation, media monitoring and campaign evaluation.

Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., has been appointed Agency of Record for Bedsure Pet, a brand known for combining comfort, functionality and modern design in its pet products.

The Los Angeles-based agency will lead integrated marketing and public relations for both organisations, spanning brand storytelling, communications strategy, media relations, advertising, social media and content development.

The independent, female-founded agency achieved the recognition shortly after the Public Relations and Communications Association introduced CMS Go as a tailored version of its Communication Management Standard for agencies with ten or fewer employees.

The partnership places the full-service public relations and brand marketing agency in charge of Yogurtland’s national communications strategy.

The partnership will focus on strategic media relations and storytelling that highlight Sonoma County’s breadth of experiences and its long-standing commitment to responsible destination stewardship.