Yogurtland appoints Konnect Agency as PR agency

Konnect Agency has been appointed PR agency of record for Yogurtland, expanding its portfolio of consumer and lifestyle brands. The partnership places the full-service public relations and brand marketing agency in charge of Yogurtland’s national communications strategy.

Under the agreement, Konnect Agency will lead lifestyle-focused storytelling designed to strengthen brand affinity and support Yogurtland’s positioning as a destination for shared dessert experiences. The remit includes elevating visibility at a national level while aligning with the brand’s emphasis on customizable frozen yogurt made with real ingredients.

Konnect Agency expands lifestyle and franchise expertise

Sabina Gault, CEO at Konnect Agency: "Yogurtland represents the kind of brand we are passionate about partnering with: one that brings people together and creates experiences rooted in quality and community. What sets Yogurtland apart is its commitment to handcrafted flavors, real ingredients, and a personalized dessert experience that turns everyday moments into meaningful connections."

Yogurtland selected Konnect Agency based on its background in consumer brand storytelling, lifestyle public relations and franchise marketing. The agency returns as a partner with more than two decades of experience supporting both emerging and established brands across national and regional markets.

Agency role supports national scale and consistency

Sam Kwon, Head of Project Services, eCommerce & Marketing at Yogurtland: "With a growing national footprint, it was important for us to partner with an agency that understands how to scale visibility while staying true to our brand. Konnect Agency's expertise in consumer marketing makes them a strong partner as we continue to showcase our premium frozen yogurt, handcrafted flavors, and commitment to customization."

The appointment reflects Konnect Agency’s continued focus on helping consumer brands expand reach while maintaining consistent brand narratives across multiple locations. For the agency, the partnership reinforces its position within the lifestyle and food service sectors as brands look for scalable public relations strategies.

www.yogurtland.com

www.konnectagency.com

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