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Rather than centring on drivers or teams, Taste the Thrill focuses on how fans experience Formula 1 through social media, highlights, watch parties and digital content.

The campaign moves through events including wartime homecomings, the Moon landing and the COVID-19 pandemic, showing families gathering around the dinner table during significant moments in US history.

Created by Havas Chicago, with creative production led by Annex Chicago, the campaign positions Buddig's sliced meats as an on-the-go snack through a series of humorous films featuring the returning brand character.

Harper's Bazaar UK has produced an exclusive digital feature and video with Gugu Mbatha-Raw, exploring her creative process and recent projects.

The brand also appears in a fictional 1990s-style magazine advertisement shown during another scene, extending the campaign's nostalgic theme.

The company, which works across film, television, games, immersive entertainment and advertising, said the move follows a joint decision by Halon and NEP Group that independence would allow the business to focus entirely on its clients, employees and long-term growth.

The survey found that 81 percent of marketing leaders believe creative and media contribute equally to business performance. However, only 36 percent apply the same level of measurement to both disciplines.

The findings underscore a growing paradox: social media's influence continues to deepen even as confidence in its content declines.

The campaign supports Oak Farms Dairy's brand strategy by reconnecting the company with its Texas heritage while engaging contemporary consumers.

Developed in partnership with ENGIE Brasil, the campaign explores the common values that connect the renewable energy company and the sailor, positioning courage, purpose and environmental responsibility at the centre of the creative concept.

The campaign highlights the skills of Morrisons' Market Street bakers through a series of executions inspired by Wimbledon, positioning the retailer's freshly prepared strawberries and cream doughnut as a seasonal product available in stores.

The week's key developments included Adidas moving its global media business to Omnicom, the expansion of WPP Enterprise Solutions, a potential agency shift at Skechers, and reports that Dentsu plans to take its subsidiary Dentsu Soken private.

The collaboration will begin with a new campaign for Pepero, the Korean snack brand, as Lotte looks to capitalise on the growing popularity of Korean culture and consumer products in India.

Hosted at DHub Barcelona, the festival is aimed at creative leaders, emerging professionals and students. The programme is designed to encourage collaboration across disciplines while recognising creative work from across Europe.

The campaign includes a series of public service announcements (PSAs), a documentary and online resources designed to increase public understanding of community-led violence prevention.

Working with got2b, I&S BBDO conducted a field test using wigs in six colours: black, blonde, silver, lavender, milk tea and pink.

The campaign combines film, out-of-home advertising and social media to encourage people across Britain to take part in the listening exercise.

Brandon will develop a campaign aimed at increasing awareness, strengthening customer consideration and supporting bookings as Avelo Airlines continues its expansion across the United States.

The agencies will operate as a unified team to develop IBM's Let's Create Smarter Business campaign across multiple channels and international markets.

The campaign includes a social media video starring Murray alongside creator and podcast host Erin Miller.

The episode follows the transformation of Café Friends into Meccanismo, highlighting the changes the venue has undergone alongside the evolving character of the surrounding neighbourhood.