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Clear Channel Outdoor pays tribute to Dolly Parton
The campaign is running across CCO’s digital billboard network in the US, using large-format digital media to create a shared tribute in communities across the country.
Vodafone puts Bente in the sky for unlimited
The 360 campaign includes a 30-second hero film running across TV, video-on-demand, radio, out-of-home, retail, social, online and digital channels.
Amica puts customers at heart of brand campaign
Mother New York uses the familiar visual structure of insurance forms as a creative device, turning policy details into a window into customers’ lives, milestones and memories.
Stella Artois partners with Netflix on The Gentlemen
Called The Gentlemen’s Serve, the partnership is the first brand collaboration for the series and the first multi-market activation between Netflix and AB InBev
Coca-Cola celebrates football fans with 2026 campaign
The campaign will connect with fans through limited-time team packaging, a 74-stop Fan Work Is Thirsty Work tour, Big Noon Kickoff, Coca-Cola Bowl Season and the brand’s first integration with Yahoo! Sports College Fantasy Football.
McDonald’s and Xbox put gaming on the menu
First launched in 2025, Side Missions is based on the idea that a trip to McDonald’s can become an unexpected detour from the day’s main plans.
KFC and IShowSpeed turn Hot Ranch into comedy
The film opens with IShowSpeed driving at night before a phone call sends him toward what he believes is a Hot Ranch.
MilkPEP serves zombies a taste of whole milk
Developed with agency of record GALE, the social-first campaign uses humor and zombies to highlight the nutritional role of whole milk.
Espolòn challenges premium tequila conventions
The campaign brings Ramón the Rooster and Guadalupe the Calavera, characters featured on Espolòn’s illustrated bottles, into real-world settings.
Fanta builds its own horror world for Halloween
The brand is moving into original entertainment by developing its own characters and fictional world.
BBH Singapore puts sleep at heart of Westin campaign
The campaign aims to establish Westin as a destination for restorative sleep, highlighting products and services such as Sleep Well Lavender Balm and the Sleep Well Menu.
&Barr takes SCCU Watchdog to new grounds
&Barr developed the work to connect with current and prospective members across Florida while reinforcing the credit union’s positioning around financial protection.
Lee unveils collection inspired by Marilyn Monroe
The collection takes inspiration from photographs taken by Eve Arnold on the set of Monroe’s final film.
OMIE selected for TikTok Shop back-to-school campaign
The campaign will feature creator content, shoppable videos and offers promoting OMIE’s bento boxes and accessories.
Toca Boca and adidas get tween girls moving
The collaboration includes a free outdoor Home Designer location featuring spaces for skating, basketball, football and volleyball, as well as areas for workouts.
[Marketing Week] Bob Koigi: Retail media’s next test
For brands, retail media is becoming indispensable, particularly in CPG, where it is forecast to account for more than half of advertising investment in food and alcoholic drinks in 2027.
Butler/Till, iHeartMedia complete AI audio campaign
The campaign, conducted for a US Agricultural Solutions company, demonstrates how AI can participate in media buying execution while operating within marketer-defined objectives, governance requirements and human oversight.
Coca-Cola taps Central Cee for football anthem
Central Cee has become one of the UK’s most prominent rap artists, with his music reaching audiences globally.
Deutsche Telekom urges Gen Z to own their choices
The campaign centres on a 60-second manifesto film starring Rhian Teasdale, frontwoman of British indie-rock band Wet Leg, and includes an exclusive Telekom Electronic Beats event in Berlin on August 26.
Nissan turns BNA into a Tennessee showcase
It celebrates Nissan’s more than 8,000 full-time Tennessee employees and the company’s manufacturing and corporate operations in the region.
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