Vodafone puts Bente in the sky for unlimited

The campaign uses the jump as a visual representation of Vodafone’s promise of maximum internet speed across all Unlimited plans.

Vodafone Netherlands is extending its True Unlimited campaign with a film featuring Dutch popstar Bente skydiving at maximum speed. Created by UK creative agency Brothers & Sisters, the campaign uses the jump as a visual representation of Vodafone’s promise of maximum internet speed across all Unlimited plans.

The film shows Bente moving through the sky alongside characters using their subscriptions in different ways, including a businessman in a virtual meeting, a gamer and family members on a call. The action is accompanied by Bente’s vocals in a re-recording of The Pointer Sisters’ I’m So Excited.

Vodafone promotes maximum speed across plans

The 360 campaign includes a 30-second hero film running across TV, video-on-demand, radio, out-of-home, retail, social, online and digital channels. The campaign will run for six weeks across the Netherlands.

The work builds on the first True Unlimited spot featuring Bente, in which she moved from skates to a scooter before speeding through Amsterdam’s canals on water skis. The latest execution takes the speed theme into the air through skydiving.

Brothers & Sisters builds campaign around Bente

Sarah Carolin, Client Managing Director, Brothers & Sisters: "Taking Bente to the sky is a perfect metaphor to capture the freedom that only Vodafone Unlimited plans can deliver. By showing people using their connections in different ways, we're demonstrating what makes Vodafone stand out: maximum speed for everyone, on all Unlimited plans.”

The campaign positions Vodafone’s Unlimited plans around maximum internet speed without speed limits or caps, while showing different ways customers use their mobile connections.

Vodafone extends True Unlimited creative platform

Joyce van den Bergh, Head, Vodafone Brand & Marketing Communications in the Netherlands: "In our first campaign we saw Bente travelling on faster and faster modes of transport to bring the promise of maximum speed to life. This time we’re taking it quite literally: Bente is skydiving and is joined by others in the sky, all using their Vodafone Unlimited subscriptions and all experiencing maximum speed! A simple idea, brought to life with great energy, an amazing cast, and of course another brilliant track.

The campaign continues Vodafone’s use of Bente and escalating forms of movement to communicate its Unlimited proposition, with the latest execution shifting the setting from the ground to the sky.

www.vodafone.nl

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