Coca-Cola taps Central Cee for football anthem

The song provides the soundtrack for Coca-Cola’s campaign as the football season gets underway

Coca-Cola Zero Sugar has partnered with Central Cee on The Team, an original track created for the brand’s Premier League campaign Taste Every Second. The song provides the soundtrack for Coca-Cola’s campaign as the football season gets underway.

Released on August 18 through Live Yours (Columbia Records) and Coca-Cola’s real thing records, the track explores the emotional highs and lows of supporting a Premier League team, from anticipation and tension to disappointment and celebration.

Central Cee brings football and rap together

Central Cee has become one of the UK’s most prominent rap artists, with his music reaching audiences globally. The West London artist recently became the first UK rapper to surpass 10 billion Spotify streams and is the most decorated MOBO Awards winner in history.

His connection to football and influence across music and fashion underpin his role in Coca-Cola’s campaign, which uses The Team to connect the emotional experience of following a club with the energy of live music.

Central Cee creates campaign soundtrack

Central Cee: “I got love for football but slyly, it don't love me back. You've seen me kick a ball, I ain't making the starting 11. Regardless, it’s an honour doing this tune for Coca-Cola.

The crowd energy when I perform live, I feel like that's the closest feeling to what it must be like walking out on the pitch. That energy is what 'The Team' is about. Football’s a religion for some people and this song captures that – the sample says 'ride or die', the lyrics say unconditional love.

I blended football-related bars with my usual & switched up the beat. You ain't heard me on something like this before, but it's the right energy for the record. Hope it connects.”

The track was produced by P-rallel and forms part of a wider campaign that includes a two-minute film starring Central Cee.

Coca-Cola film follows Premier League season

The Taste Every Second film follows the emotional journey of a Premier League season, moving from the optimism of pre-season through to the final day. Central Cee appears throughout the cinematic film, which connects football fandom with the campaign’s focus on experiencing each moment.

The campaign also includes limited-edition Coca-Cola Zero Sugar packs, rolling out from August at selected retailers. Consumers can scan QR codes on participating packs to enter for football prizes, custom items and collectibles.

Coca-Cola expands music activity

The Team is co-released through real thing records, Coca-Cola’s record label, which launched in 2025.

The Taste Every Second campaign and track launched on August 18, combining Coca-Cola’s Premier League partnership with Central Cee’s music to target football fans and wider youth audiences.

www.coca-colacompany.com

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